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08.05.2009 Research Findings

Media score Mills 67% in his 100 days

By Centre for Media Analysis
Media score Mills 67% in his 100 days
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Research conducted by the Centre for Media Analysis (CMA), an Independent International Media Monitoring, Research and Poll Agency on the government's first 100 days media projection revealed a 67% negative ratings.

The government also scored 23% positive projection and 10% neutral, reflecting comments about the government, policies and activities.

The objective of this research is to measure the public perception of the presidency and its first hundred days in government through the Media.

Centre for Media Analysis considers the government image as a cohesive force in national development and as an international collateral security and therefore the tendency to influence and affect its relations with the citizenry.

The research result therefore shows that the government communications machinery could not sustain and project the 'president's own 80 percent rating of his 100 days gains' positively.

We however want to state that this research is not aimed at critiquing the government's communications team but to contribute to the successful management of the government's media image for a positive local and international outlook.

The Centre recommends that Government's communication machinery should evolve and sustain government's communication agenda to encourage public confidence since the image of a government is directly linked to investor confidence level across the globe.

The 67% negative should not be used as an absolute tag around the government, rather as a pointer in managing public expectations.

We also recommend to government's communication team to develop effective mechanism to monitor the government's media projection for a successful media relation and national development.

CMA would also want to recommend to the media and Ghanaians as a whole to exercise patience and afford newly elected governments more than the 100 days to assess their performance.

We also commend the media for its watch dog role and their critical highlights of the events that characterized the period of the first 100 days of the government's administration.

Finally, CMA encourages future governments to avoid the events which led to the 67% negative rating of the government's first 100 days.

NEWSPAPERS MONITORED:

The Ghanaian Times, The Spectator, The Mirror, Daily Graphic, The Mail, Business & Financial Times, Business Week Africa, The Chronicle, The New Crusading Guide, The Crystal Clear Lens, The Daily Dispatch, The Daily Express, Daily Guide, The Daily Searchlight, The Enquirer, Free Press, The Ghanaian Lens, The Ghanaian Observer, Gye Nyame Concord, The Heritage, The Independent, The Insight, National Democrat, Public Agenda, The Statesman, The Catalyst, The Ghanaian Voice, The Daily Democrat, The Moment, The New Punch, Ghana Palaver, The Sun, The Vanguard, The Ghanaian Democrat, National Focus, Free Expression, Graphic Business, The Citizen, Sunday World, Graphic Nsempa, National Trust, Financial Intelligence, National Trust, Home News, The Informer, Today, National Focus, Public Concern, Patriot, The Evening Tribune

Cresdit: Dr. Messan Mawugbe
Executive Director
Centre for Media Analysis

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