Millicom Ghana, operators of Tigo, in collaboration with Google and the Ghana News Agency (GNA) on Tuesday launched a value added service to provide subscribers with internet-based information through text messaging.
The service allows Tigo subscribers to send text messages to short code '4664' to receive information on weather, currency conversions, news from all over the world and sports among others as may be preferred by the subscriber.
The service also allows Tigo subscribers to access definition of words and translations of English words into other languages.
As per the collaboration, Google will provide the internet service facility whilst GNA provides news feeds.
Ms Anita Erskine, Corporate Affairs Manager of Tigo, said the service was to ensure that apart from the normal voice calls, customers had the opportunity to use the network to build on knowledge.
She said the company was committed to adding value to communication and giving customers value for money.
Mrs. Estelle Akofio-Sowah, Google Ghana Office Lead, said subscribers did not need hi-tech phones to access the service since it was based on ordinary text messaging, adding that the cost per service was the same as that of a regular sms.
Mr Kweku Ofosu Adakwa, Chief Director of the Ministry of Communications, was hopeful that the service would provide entrepreneurs with the opportunity to deploy ICT in meaningful ways to help minimize the cost of doing business.
He called on subscribers to use the service for social networking to promote inclusiveness and confidence among one another.