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05.11.2008 Business & Finance

Accra Brewery Introduces New Beverage

Accra Brewery Limited (ABL) has introduced onto the Ghanaian market one of its international brands, a premium alcohol fruit beverage called Redd.

The beverage that enjoys premium status in several countries around the world has an alcohol content of 4.5 per cent.

The Managing Director of ABL, Mr Grant Liversage, said the introduction of Redd's in Ghana would be supported with an integrated marketing campaign to reflect the stylish lifestyle of young women.

He said the product, which came in a 330 millimetre bottle and cans, had a crisp clean apple taste and was specifically targeted at young women.

 

According to Mr Liversage, the introduction of Redd's marked the first time the Ghanaian beer market would have a product that focused on the feminine needs and aspiration of lady consumers, saying “the premium alcohol fruit beverage is specifically made for the modern confident woman.”

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