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27.10.2008 Feature Article

Branding your self for success

What comes to mind when you hear Rolex, Nestle, McDonald's or Johnson & Johnson? These are brand names which have been very successful in the market. Their names stand out from the other products. The moment you hear such names, qualities such as durability, excellence and value comes to mind. What brand do you stand for?

As an outstanding student, one of your qualities should undoubtedly be a good personality. Your personality stands for who you are that is: your character, dressings, vocabulary, abilities, response to time, appearance and knowledge.

It is no use to have great talent without character, have good appearance but without discipline to time or have a humble character but without knowledge. These attributes work together. Rolex as a product has stood the test of time for its qualities such genuine, unique and consistent success.

In the mind of users, it is a product that never fails. It is associated with class that is why the golf champion Tiger Woods endorses it. In the same way, what do students, employers or professors associate with your personality? Do they see brilliance, diligence, achiever or laziness?

Secondly, performance and achievement makes a brand more unique. Orprah Winfrey is known as the most influential woman in the world. Her success in the talk show business comes from a record of consistent superior performance on each show.

Outstanding students have a track record of maintaining good grades. Students with a G.P.A of 4.0 are under pressure to maintain it. This is why students who think of making themselves good brands keep working hard to maintain their success. Achieving success is not as difficult as maintaining it. Good brands keep working on themselves to ensure they remain competitive.

It is in the light of this that the bible says in Proverbs 22:29 that “Seest thou a man diligent in his business? he shall stand before kings; He shall not stand before mean men.” Diligent students who maintain the quality of their brands always get rewarded by men of honor.

Finally, good brands build a high level of trust among their users. Domino's pizza guarantees a pizza in thirty minutes or a free pizza, Wal mart tells it costumers to save money, live better, and FMU guarantees students, A Promise, A future.

They all live to expectations. Colin Powell said “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.” It is time for us to achieve extraordinary performance to raise our brand name. When we back our words with actions, our attitude of credulity will be sustained.

MyjoyOnline, © 2008

This author has authored 338 publications on Modern Ghana. Author column: myjoyonline

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