More than 50 women traders in the Sunyani Municipality have benefited from a business management training programme which is run annually by the Department of Women of the Ministry of Women and Children's Affairs aimed at sharpening their business and managerial skills to boost businesses in the area.
According to officials of the Department, many women in trading, most of the times, run into lose due to the lack of business knowledge.
This, they explained, necessitated the workshop in an attempt to equip them with the requisite knowledge in order to handle their business activities effectively.
The Brong Ahafo Regional Director of the Department of Children, Victoria Owusu-Kyeremaa, noted that many women are economically vulnerable for what she explained as their shallow knowledge in business management.
According to Mad Owusu-Kyeremaa, "women work so hard to accumulate capital for their future but in no time the money vanishes.'
She attributed the causes of this negative development to the lack of marketing skills among women traders, their inability to save with the banks, lack of proper account keeping, among others.
Mad Owusu-Kyeremaa therefore stated that the workshop, which was under the theme: 'Effective Business Management,' was a move to help traders to get customers and keep them, maximise profit and also grow their businesses.
In a presentation, the Brong Ahafo Regional Director of the National Board for Small Scale Industries, Beatrice Boakye, who took the participants through financial management, asked traders to separate their working capital from their personal monies in order to develop their financial base to continue to stay in business.
She also charged them to develop their customer-relations skills to attract more clients to patronize their products and also promote their business.
Speaking to The Statesman , the Programmes Officer of the Department, Malonin Asibi, mentioned that the Ministry is working towards addressing issues that affect women in the areas of their health, rights, micro finance, counseling, among others, so as to fulfill the dream upon which it was established.
She noted that more of such programmes will be provided for the nation"s women to improve their living standards.