Rana motors, a local tyre producing company has entered into partnership with Belshina Africa Tyre Solutions limited, also a tyre producing company in Belarus to expand their operations to satisfy increasing market demand. The merger is to enable the two companies put together a synergy to produce higher performing tyres to satisfy the increasing demand of the market, especially in the mining sector.
Essam Odaymat, Chief Executive Officer of Rana Motors has indicated that the recent pricing of precious minerals such as gold have indicated an upward trend leading to increased mining activities. According to him, the situation has resulted in the opening up of new mines and increased production in existing mines hence the partnership to develop strategies to increase the production levels of high quality tyres.
The performance of Belshina Bias Tyres monitored in Ghana and other West African countries, over the past year has revealed that Belshina brand of tyres was head above shoulders vis-à-vis other competitors in terms of performances, while actively leading the pact of other tyre producers in filling the void by supplying the mining community.
The Minister of Trade, Industry, Private Sector Development and President's Special Initiative, Joe Baidoe-Ansah, who launched the partnership in Accra observed that the partnership would further enhance the trade relations between the two countries, stressing “it is my expectation that this partnership would mark a turning point in Ghana-Belarus trade and economic relations,” he noted.
The Minister stated that with the enabling environment created by the government of the day, he was hopeful that the merger would flourish to greater heights.
“It is our expectation that the commitment of Belshina and Rana motors in providing value added quality tyres, would ensure the competitiveness of joint venture Company to enable it to produce efficiently and give value for money,” he stated.