The Ghana Journalists Association (GJA) on Thursday signed a Memorandum of Understanding with Adom FM, a Tema-based radio station, to use their medium to create a platform where small scale businesses could interact with policy makers about their problems.
Adom FM would air a programme dubbed: “Adwuma pa” on Saturday afternoons between 1400 and 1430 hours. The programme would begin on April 5.
Mr Kwesi Afriyie Badu, Chief Executive Officer of KAB Governance Consults, consultants on governance issues, said early this year the GJA launched a programme aimed at using the media to strengthen business advocacy in Ghana.
The programme, which is supported with the Business Advocacy Fund (BUSAC), would pay attention to small-scale industries in Ghana and discuss their problems using the media platform.
He said: “The programme would be used to dialogue on problems encountered by especially small-scale industries in their work and would also bring on board policy makers to respond to the concerns of businesses.”
Mr Bright Blewu, General Secretary of the GJA, said the programme was an opportunity to improve business reporting in the media.
The GJA, he said, saw the programme as a social responsibility towards poverty reduction and added that signing the agreement with Adom was a first major step.
Mr Blewu said Adom was chosen because of the use of the Twi language in broadcasting.
Mr Francis Adjei, General Manger of Adom FM, expressed delight that the station was the first to host such the programme with the objective of helping to solve problems, especially in the business sector.
He said he believed the programme would help change the lives of people and Adom FM saw it as a social responsibility towards Ghanaians.