To cosmetics shops that are participating in the ongoing 12th Ghana International Trade Fair, business is booming.
As a result, there is anticipation that more gains will be realized as the fair intensifies.
According to a sales representative of an exclusive hair producer, Amos, the immense patronage of their products since the fair started send positive signals about their forecast.
He observed that lots of customers who are mostly women and ladies come to the fair to patronize cosmetic products in order to enhance their beauty.
He made these sentiments known when CITY & BUSINESS GUIDE visited the fair to see how business was faring for the participating traders.
Other stands in the various pavilions which the paper visited were FC Beauty Clinic and Noble Wigs; and the situation was not different as a lot of people were seen doing make ups, waxing, styling hair among others.
Meanwhile, business looks unfavorable for exhibitors who deal in cloths.
According to Cephas Bowman, Managing Director of Bowman Kente Weaving Enterprise, even though the market is not booming as expected, he hopes things would be better as the days go by.
He said: “Most people who visited our stand came for window shopping while promising to come another time to purchase the items.
“I have targeted the Independence Day celebration which falls on March 6th for things to get better.”
The opening of the fair has also created enormous opportunity for food processors and vendors to make brisk business.
In an interaction with Sylvester Ansah, a sales representative of Ghana Agro Food Company Limited, producers of Sankofa flour, and Sankofa tuna among others, he said his outfit is roping in more cash from the fair.
He explained that “even though Ghana Agro Food Company sold more last year, this year's event has been encouraging so far”.
By Linda Tenyah