The Capture of an effective Easter Road Safety Campaign.

The planning of a National Road Safety Campaign starts in January or early week in February with the short and long objectives clearly formualted and expected outcomes. This is to create a safer Ghana.

Who are the stakeholders in a campaign? This is a strategic and ministerial question!

• Is the Department of Road and Transport aiming at an integrated effort from various organisations to give a synergy effect?

• List the names of these relevant organisations i.e. MTTU, The Police, Station Book men, Ministry of Health, i.e. the Public Health Department, Social Services, State Transport Managers, Ministry of Education, Ministry of the Environment, Paramount Chiefs every Region, Church leaders i.e. Bishops, selected number from the business community and property developers and some ordinary people i.e. pedestrians and some market women. Please feel free to add on to the list.

• How do Minister of Raod and Transportation engage with the the public then?

• Perhaps have an open discussions to share ideas for the Campaign and then these ideas gathered could be incorporate into the strategic planning stage and set a date within two weeks with their consent for another detailed meeting.

• Discussions shared may need to be shared by word of mouth or by minutes to everyone on the panel a week later.

• At this next meeting, discussions of the plan and time needs to be allowed for the group to digest of the minutes in order to agree, commit and signed to it implementation and time limit. By this time the department deciding with the group and listening more to their suggestions.
• Draw on the group strength and the facilitator would need to start delegating the various such as marketing strategy of the campaign on a Gantt chart with time scales towards the actual day for the Road Safety campaign and set another date for a February meeting.

• At the February meeting the facilitator would need to bring the Gantt chart to see the progress of people responsibilities.

• Depending when Easter falls, we need to have a meeting three weeks before Easter to ensure the implementation of the Road Safety Plan hence re -checking on the Gantt chart to see whether progress is up to schedule. We also need to set a date three weeks after Easter for an evaluation of the whole campaign.

• Implement the Road safety campaign two weeks before
Easter to get the message across in the most effective way

• The Road and Transport Department would need to be monitoring progress through the various groups on their list particularly the Police and MTTU. Assuming that the new role of the MTTU and the Police own Road Safety measures.

• The department would also need to be reviewing their strategy
• Send letters to remind meeting in third week after Easter.

• Third week after Easter evaluation the Road Safety Campaign with the Road Safety statistics, Ministry of Health and a general survey from the public. This is the time to reward those on the panel for all their hard work. A little party would go a long way. At this meeting engage the group about their own evaluation.

• Department of Road and Transport need to capture these safety intelligence and evaluation for their next planning of Xmas Road Safety Campaign and the following year's Easter campaign.

• In the U.K one would find trafiic light at very busy interchange as currently our police service man such intersections. An areas worth reviewing our strategy and rethink the best way forward.

• As you can all see through my bullet points Safety Campaign should have been already on now if these approaches are being used?

• We need to learn from other countries who have made a significant improvement in this area as well as comments gathered at police stations by the ordinary Ghanaians.

• It is too late to do anything now or is it not?