Malta Guinness Gets New Look
Guinness Ghana Breweries Limited (GGBL) yesterday unveiled a new stylish look for its popular premium non-alcoholic beverage, Malta Guinness.
Unveiling the product at its Achimota Brewery office in Accra, Head of Marketing at GGBL, Shirley Shooter said, “Malta Guinness has now been given a more energized look, which is in line with providing 'Top of the World Goodness' feeling that loyal consumers of the iconic brand relate with”.
Mrs. Shooter noted that introduction of the new look Malta Guinness was to ensure consumers' continued affinity for the drink as a premium-carbonated soft drink ideal for those with the knack for living life to the full.
The Marketing Manager of Malts at GGBL, Edwin Baffour assured consumers that the 'new look' Malta Guinness would not affect the taste of the beverage in anyway.
“We have decided to refresh the look of the packaging of Malta Guinness in line with loyal consumers' aspirations. The taste of the drink remains top of the world”, he stressed.
Still in its iconic bottle, Malta Guinness now benefits from a completely new label and crown that reflect the quality and goodness of the brand.
It is packed with the finest quality natural ingredients such as vitamins, iron and other nutrients to provide top of the world goodness, while ensuring that consumers get the promised “top of the world” feeling it gives.
While it is rich in Maltotriose, Vitamin B (1, 2, 3, 6, 12) and C, it contains Vitamins A and E as well as iron and other nutrients that ensure that consumers are energized and feel at their best.