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Africa’s Solar Struggle: If We Can Just Plug It In

Feature Article Africa’s Solar Struggle: If We Can Just Plug It In
THU, 20 MAR 2025

If you think more than half billion Africans can’t afford solar or that there’s no financing for local production, you’re wrong. The real issue? We’re introducing solar products that people don’t understand, can’t easily buy, and struggle to make work.

On paper, solar energy is Africa’s perfect solution—abundant sunshine, unreliable grids, and a growing need for electricity. No more blackouts, no more expensive diesel generators—just free, unlimited power from the sun. But in reality? Buying and setting up a solar system feels like an endurance race: expensive, exhausting, and only a few actually make it to the finish line.

So, say you’ve decided you want solar power. Congratulations! You’re about to embark on a journey that requires patience, persistence, and possibly a backup generator in case things don’t go as planned.

You walk to your nearest electronics or hardware store, confident you’ll find a solar panel. But after visiting five shops and getting blank stares from store owners, you realize something: solar panels are not sold in your town.

No problem, you think. You’ll just check online. But there’s a small catch—your internet connection is slower than a tuk-tuk climbing a hill, and every time you try to load a website, the page times out. By the time you finally get a seller’s number, your phone battery is almost dead.

You finally manage to contact a solar seller in the city. Excited, you ask, “How much is a solar panel?” But instead of a simple price, they throw a long list of technical terms at you:

• “You’ll need an inverter.”

• “And a charge controller.”

• “And a deep-cycle battery.”

• “And proper wiring.”
• “And of course, don’t forget the mounting brackets.”

At this point, you’re overwhelmed. All you wanted was sunlight turning into electricity, but now you need a degree in electrical engineering just to understand what you’re buying.

After struggling through the list, you finally ask, “Okay… so how much does all of that cost?”

The seller takes a deep breath and starts calculating. “Well, the solar panel is affordable, but the inverter is a bit pricey. And you’ll need a strong battery, which costs extra. Then, of course, there’s installation…”

By the time they’re done, your “cheap” solar solution costs more than a motorbike. And installation? That’s another battle—you need to find someone who actually knows what they’re doing, or you’ll end up with a solar panel that’s just an expensive sunshade.

Let’s say you somehow manage to buy all the components. Now comes the tricky part—installation. You call an installer, and they say, “I’ll be there tomorrow.” Three days later, they finally show up, carrying a toolbox that looks like it’s been through a war.

After hours of drilling, wiring, and sweating under the sun, they announce, “It’s ready!” You switch on your lights, and… nothing happens. “Oh,” the installer says, scratching his head. “You probably need a stronger battery. That’ll cost extra.”

Eventually, after more delays and hidden costs, your solar system finally starts working. The joy is indescribable! Your home is lit up, your phone charges without issues, and you feel like you’ve conquered the future.

But then, a few months later, the battery weakens. The inverter stops working. The seller tells you, “That’s normal. You need a new one.” And suddenly, you realize you’re stuck in an expensive cycle—solar power is not truly free; it’s just a different kind of costly.

For too long, Africa has been given small, low-power solar solutions that barely scratch the surface of real energy needs. Lanterns? Useful, but they don’t power businesses. Small solar home systems? They might charge phones, but they don’t pump water or run a shop.

What we need isn’t another round of underpowered solar kits—we need plug-and-play solar systems that drive real economic impact.

Imagine:
• Solar-powered irrigation pumps for farmers who can’t afford fuel.

• Solar refrigeration for fishers and food vendors who need to keep products fresh.

• Sahan solar generators that power entire businesses, clinics, and schools—without complicated installation or surprise costs.

This is the solar revolution Africa needs—not just basic lighting but productive use of energy that drives income, improves lives, and eliminates the struggle of unreliable electricity.

Solar energy isn’t broken—it’s just too complicated, too expensive, and too out of reach for most Africans. The average person doesn’t have time to figure out what an MPPT charge controller is, why lithium batteries last longer than lead-acid, or whether their inverter is pure sine wave or modified sine wave.

What Africa needs is plug-and-play solar solutions—systems that don’t require hours of research, complicated installation, or surprise costs. We need solar kits that work straight out of the box—not just for light, but for powering Africa’s economy.

Until solar is as easy as plugging in a kettle, Africa’s full solar potential will remain just that—potential.

Jibril Mohamed Ahmed
Jibril Mohamed Ahmed, © 2025

Dr. Jibril Mohamed Ahmed is an influential Ethiopian investment professional and entrepreneur whose work sits at the intersection of finance, technology, and sustainable development. With a dynamic portfolio that spans startups, renewable energy, and financial innovation, he is among the rising lead. More Dr. Jibril Mohamed Ahmed is an influential Ethiopian investment professional and entrepreneur whose work sits at the intersection of finance, technology, and sustainable development. With a dynamic portfolio that spans startups, renewable energy, and financial innovation, he is among the rising leaders shaping the investment landscape in East Africa.Column: Jibril Mohamed Ahmed

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