African black chocolate is sex on the beach

Germans eat annually 11 kg of chocolate products per head, Belgians 5-8 kg, Ghanaians 500 gr, and Chinese 100 gr. Fry & Sons, UK produced the first chocolate bar in 1847 while hot chocolate drinks are around 4000 years old (Mexico). Chocolate is the only food item through which humans get the feeling of happiness due to Tryptophan.

In 1957 Ghana gained independence and the Ivory Coast in 1960. Both countries produce 60-70% of the world's cocoa production working side by side as watchful rivals.

The leaders of both countries have tasted chocolate in the world of the white man and felt it as "sex on the beach". Black chocolate does not melt in the sun as fast as milk chocolate. To eat chocolate under the sun of Africa requires cooling or an extra portion of sugar to make it stable. In 1876 German inventor Linde introduced the first industrial fridge.

In Ghana, supermarkets like Shoprite, Game, and Melcom sell Halloren, Cadbury, Lindt, Ritter Sport, and other foreign chocolates. Kingsbite from local producer CPC Ltd looks poor compared to its International competitors. Niche Ltd, a private Ghanaian manufacturer, sells its chocolates also in pharmacies. While foreign chocolate manufacturers invest heavily in marketing at home and in Africa, countries ignore this vital tool for market success.

In 1991 the first "FairTrade" labeled chocolate bar was sold. This moment in history was an open door served by God on a silver platter. Latest if not even the best before did the countries not realize their great moment had come and opened up the market in Europe, the USA, Russia and China, etc. for the real deal chocolates from the source of happiness the two nations Ghana and Ivory Coast sexy as they are. They could have put their easygoing lifestyle and vibrations like "sex on the beach" to stimulate the happiness in the world of the white man. Chocolate is sweet and life is sweet; so chocolate is life...live it.

Social media has brought people around the world closer to each other. Marketing costs are at a reasonable level. To conquer a new market and push through traditional brands to the homes of international consumers has become more realistic. Yet, countries like Ghana and Ivory Coast again have not taken advantage of the new possibilities. To sell to foreign markets makes it possible to reduce prices for the domestic market. Ghanaians eat less chocolates due to the high price of such delight. The Ashanti King Otumfo Osei Tutu II demanded years ago the chocolate price must come down. The politicians of Ghana ignore his words of wisdom.

The motto stands: when the leaders of a country do not know how to govern well let others do it for them instead.