The Greater Accra Regional Director of the Ghana Tourism Authority (GTA), Alexander Nketiah, has called for the establishment of a wine industry in Ghana to reduce dependence on imports and unlock economic opportunities.
Speaking at the launch of Martin B Wines during this year’s Valentine’s Day celebrations, he highlighted the increasing demand for wine among Ghanaians and the need to transition from an import-based market to local production.
Martin B Wines, produced in South Africa, offers varieties such as Red Blend, Sweet Sparkling White, Reserve Pinotage, and Cabernet Sauvignon. While recognizing the brand’s quality, Mr. Nketiah expressed his desire to see wines produced locally.
“These are top-quality wines from South Africa, no doubt. But my wish is that we produce them here in Ghana. My prayer is that as importers bring in these wines, we also explore ways to start growing our own grapes, fermenting them, and making our own wines right here,” he said.
Mr. Nketiah pointed out that grapes can be grown in Ghana, particularly in cooler, mountainous areas like Aburi, Amedzofe, and Abetifi.
He cited research that confirmed the feasibility of grape farming in these regions. “We can grow grapes here. In places like Aburi, Amedzofe, and Abetifi, where the weather is cooler, research has shown that grape cultivation is possible. If we focus on this, we can establish a wine industry that will not only reduce imports but also benefit our tourism sector,” he noted.
Mr. Nketiah also emphasized the economic potential of a local wine industry. A fully developed wine value chain from grape cultivation to wine production, bottling, marketing, and distribution would create employment opportunities for many young people.
He said the journey may take time, but the foundation must be laid now for a future where Ghana proudly produces its own wines. “If we invest in grape farming and wine production, we can generate jobs, improve agribusiness, and develop a strong industry that supports both agriculture and tourism,” he added.
Ms Mavies Boakye, CEO of MB FY Ventures, importers of Martin B Wines, shared the vision of local wine production in Ghana.
“Ghana has vast arable lands, and we are looking forward to taking advantage of this to start producing wines locally. This will not only create employment but also contribute to the country’s economic growth,” she said.
She also noted that Martin B Wines was launched on Valentine’s Day to symbolize love, celebration, and togetherness, making it an ideal choice for all social occasions.
“Our wines are made from different grape varieties, with a low alcohol percentage, making them suitable for everyone,” she added.
While pushing for Ghana’s wine industry, both Mr. Nketiah and Ms. Boakye stressed the importance of responsible drinking. They urged consumers to drink in moderation and avoid drinking and driving.
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