Standard Chartered's strategic alliances geared towards enhancing customer experience

The most popular phrase in the customer service world is “The customer is king” and in some markets, it translates to “The customer is always right”. While some customer service gurus such as Ron Kaufman and Adam Toporek admonish that the phrase is within a context, it largely provides a guideline for how customers must be treated.

In dynamic markets like Ghana, ensuring customer-centric leadership requires that organisations have intentional propositions that are directed at improved customer experience.

Standard Chartered, evidently, through mouth-watering propositions has taken crucial steps to be a leader of customer experience for its clients.

At the heart of the Bank's commitment to delivering exceptional experience to its clients are its strategic alliances and partnerships with leading brands and service providers. These collaborations have been designed to meet the evolving needs of clients, primarily salaried workers seeking value-added services that enhance their lifestyle.

Exclusive Discounts from Merchant Partners

From well-planned partnerships, Standard Chartered ensures its clients enjoy exclusive discounts and special offers on a wide range of products and services. From dining and travel to shopping and entertainment, clients enjoy significant savings and value-added benefits that elevate their everyday lives.

Partnerships for convenience
The Bank's tie-ups are also intentional and carefully crafted to enhance convenience for its customers. Whether it's seamless access to services, priority booking, or expedited processes, Standard Chartered ensures that clients experience unparalleled ease and efficiency in their daily transactions and activities.

Standard Chartered's clients also gain VIP access to events and exclusive travel packages to luxury hotel stays, the Bank opens doors to unique opportunities that allow its customers to enjoy the finer things in life.

This approach not only enhances customer satisfaction but also strengthens the bank's relationship with its clients.

Partnerships for personalised services

Personalisation is at the heart of Standard Chartered's alliance strategy. The Bank works closely with its partners to curate customized travel itineraries, and bespoke shopping experiences, tailored to significantly enhance customer satisfaction and loyalty.

Robust Customer Support teams work diligently to ensure that clients receive prompt and effective assistance with any queries or issues related to the partnership benefits. This dedication to seamless service and efficient problem resolution further underscores the Bank's customer-centric approach.

The impact of these alliances is best illustrated through client success stories. Take for instance, a travel enthusiast who leverages Standard Chartered's partnerships with leading travel agencies and airlines to enjoy exclusive travel packages and discounts. Through these tie-ups, they gain access to VIP airport lounges, priority bookings, and bespoke travel experiences that significantly enhance their adventures.

An avid shopper benefits greatly from the Bank's alliances with top retail brands. They enjoy substantial discounts and special offers on their favourite products, along with access to exclusive shopping events and personalized shopping services. These experiences not only save them money but also add a touch of luxury to their shopping expeditions.

Standard Chartered's strategic alliances and tie-ups epitomize the Bank's commitment to delivering exceptional value and enriching the lives of its clients. By offering exclusive discounts, enhanced convenience, premium services, personalized experiences, and comprehensive support, Standard Chartered ensures that its clients enjoy unparalleled benefits that go beyond traditional banking services.

Source: Standard Chartered Bank