Social media presence doesn't guarantee election victory — Bright Botchway warns NDC

Bright Botchway, a prominent youth activist and politician, has issued a caution to members and supporters of the National Democratic Congress (NDC) that a strong presence on social media platforms does not guarantee election victory.

Botchway highlighted the dangers of overreliance on social media to gauge electoral success.

"Social media can create a false sense of security," he noted. "While it is an essential tool for communication and mobilization, it does not always reflect the realities on the ground."

He said this yesterday during his media engagement after the visibility exercise the traders and artisans leadership did with the Parliamentary candidate, Hon Phyllis Naa Koryoo at Kasoa market.

He stressed the importance of grassroots campaigning and direct voter engagement. "We must not lose sight of the traditional methods of campaigning, which involve face-to-face interactions, community engagements, and addressing the real issues that affect the everyday lives of Ghanaians," Botchway added.

As the Deputy Director of the National Youth Wing's Traders and Artisans Network, Botchway underscored the critical role of youth mobilization in the NDC's strategy. He urged young supporters to actively participate in community activities, attend meetings, and engage with potential voters to ensure a comprehensive outreach. "Winning an election requires a multifaceted approach. We must combine our efforts on social media with tangible actions on the ground," he stated.

Botchway also pointed out that the NDC's plans and policies must be effectively communicated to the electorate to gain their trust and votes. He reminded the NDC members that the real work lies ahead. "Our success depends on our ability to connect with the people and address their needs," he affirmed, stressing the importance of a balanced approach to secure electoral victory.

Botchway called for unity among NDC members. "Let us come together and work tirelessly towards our common goal. Social media is a powerful tool, but it is not the only one in our arsenal," he said.

As the election approaches, Botchway's caution serves as a reminder of the multifaceted nature of political campaigns and the need for a balanced approach to secure electoral victory.