NPP faces more negative online sentiments than NDC — IMANI Africa

NDC NPP faces more negative online sentiments than NDC — IMANI Africa
MAR 4, 2024 LISTEN

A recent social media analysis published by Ghanaian policy think tank IMANI Africa has found that the governing New Patriotic Party (NPP) receives more negative sentiment online compared to the opposition National Democratic Congress (NDC) in the lead-up to Ghana's 2024 general elections.

According to the report, "people that spoke of NPP negatively however had a higher percentage increase from around 21% to just over 28%, representing a 7% increase in negative sentiment against NDC’s approximately 4% increment in negative sentiment."

IMANI Africa monitored social media platforms including Facebook, Twitter, YouTube, TikTok and podcasts to track sentiment toward political parties and candidates between February 11, 2024 to February 26, 2024.

The report's said, "generally more people feel negative about both parties, with NPP however having more mentions and more growing negative sentiment."

The think tank also observed that a recent ministerial reshuffle by the NPP government "did not have or carry enough weight to change the level of positivity of NPP, but rather triggered negative sentiments overall."

It also noted that both major parties see roughly equal levels of positive sentiment online with 10.22% each.

Isaac Donkor Distinguished
Isaac Donkor Distinguished

News ReporterPage: IsaacDonkorDistinguished