The Ghana Film Industry Is Suffering Setbacks Due To The Lack Of Compelling Stories

What makes a movie so remarkable and unforgettable? The sole purpose of film reviews is to persuade the world of a movie's excellence. Yet, actors and actresses from the African film industry would attest that their films receive very little critical acclaim because most of them are not based on captivating stories that garner global attention. In this way, the absence of great stories to craft engaging scripts and market any exceptional film to the developed world is destroying the African film industry.

Many actors and actresses in African or Ghanaian cinema may believe they are successful, but if I may ask, what does success mean to them? Since there are fewer movie critics in Africa, movies in that region are not as well-marketed before they are released. More significantly, because African films don't receive adequate reviews or marketing, the actors and actresses can't establish their names internationally. As a result, the nations where African actors and actresses are from are where African films succeed.

"Love Brewed In The African Pot," a film by producer and director Kwaw Ansa, attracted attention from around the globe and was nominated for awards.

A successful movie requires not only a sufficient amount of funding but also strong writing and talented actors and actresses. This implies that a movie won't succeed, no matter how talented an African actor or actress is if the screenplay isn't built around an engaging tale with a moral message. In actuality, a lot of Ghanaian films have had difficulties since the narratives that underpin them are either meaningless or contain moral teachings that could provoke discussion.

African films still have a lot of difficulties when trying to compete internationally. For a variety of reasons, the film business lags more the more it tries to gain international prominence. The 1981 release of Kwaw Ansah's "Love Brewed In The African Port" was a commercial triumph in Africa as well as abroad, despite the challenges facing the Ghanaian film industry. The film captured the hearts of Ghanaians and many people worldwide, with its captivating love narrative.

Kwaw Ansah had high hopes for the movie, hoping it would be favorably received by respected reviewers and peers, in addition to African audiences. He was a success in both respects. The movie won accolades all around the world, including the first-ever UNESCO film prize in France and the coveted Omar Ganda Prize for most "remarkable direction and production in line with African realities" at the seventh Pan-African Film Festival (FEPACO).

His film also won the Jury’s Special Silver Peacock Award for a genuine and talented attempt to find a national cultural identity at the International Film Festival of India. Many African musicians are very good, and many get the opportunity to collaborate with other international artists, but hardly any African actors or actresses are invited by these famous international movie industries to collaborate with these foreign actors and actresses. That means they lack something appealing to be invited to.

Since Africa is a distinct continent with its own culture, traditions, and values, our films cannot be similar to those of the developed world. That being said, any subject that the African film industry chooses to present to the world must be engaging, motivating, and engrossing. African actors will have the chance to work with international film businesses to help the African film industry succeed if these well-written films catch the interest of overseas film industries.

In conclusion, the Ghana film industry must endeavor to offer or endorse local language versions of its pictures with English subtitles so that foreigners from Europe and America who are keen on African cinema can comprehend the film.