The National Democratic Congress (NDC) has taken a unique approach to canvass for votes ahead of the 2024 general elections in Ghana.
In a country where political campaigns have traditionally relied on billboards, posters, T-shirts and rallies, the NDC has taken a different style.
A sneaker designed with the colors of the party has surfaced on social media, "Air JM" to woo young voters for NDC flagbearer, John Dramani Mahama.
The Air Jordan 1 sneaker, which features the NDC's signature red, green, white, and black colors, has garnered attention on social media.
Dr. Omane Boamah, a member of the NDC communications team, took to social media to express his admiration for the new approach, stating, "the person producing this exquisite product should provide me with Size 44. Stan Xoese Dogbe I'm sure you'll also need a pair."
The creative design of the "Air JM" sneaker has sparked conversations about the use of fashion and style in political campaigns, and the potential impact on voter engagement.
The NDC's decision to incorporate fashion into their campaign strategy has been seen by many as a good strategy to reach out to younger voters and actively engage them.
The upcoming election is set to be a fiercely contested one, with the NDC determined to unseat the ruling New Patriotic Party (NPP).
The NPP, on the other hand, is equally determined to retain power and break the eight-year jinx in governance under the 4th Republic.