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From a global branding perspective why do we not focus on Ghana's female soccer national teams instead of the Black Stars?

Feature Article From a global branding perspective why do we not focus on Ghana's female soccer national teams instead of the Black Stars?
JAN 20, 2022 LISTEN

As aspirational Africans, instead of continuing to spend zillions on the Black Stars, why do we not rather invest a fraction of the expended-sums lavished on the Black Stars, thus far, on Ghana's brilliant female national soccer teams, who have won so many tournament-trophies over the years? Cool.

We must put misogyny aside now, in a nation dominated by ruling elites, full of philandering-males who don't value women - and stop focusing on the Black Stars to the detriment of our hardworking female soccer players, whom we refuse to honour, even when they win trophies.

That is daft in the extreme. Our female soccer players will put Ghana on the global stage again in stellar-fashion and make us proud once again as a soccer-loving African society. Speaking personally, my passion is cricket - so I don't particularly care much about soccer: but even I find Ghana's female teams exciting to watch. That is telling, from a global branding perspective, is it not, Ghanafuo? Yooooooo...

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