Mr. Collin Nii Ashitey Ollennu , the Founder of the Marash and Kids Enterprise, has urged the youth of Ghana to aspire to be innovative and creative so as to be able to create employment for themselves and other unemployed youth.
The UK based Ghanaian entrepreneur noted that creativity and innovation will propel the people particularly the youth and fresh university graduates to better their lives and that of other persons.
By this, he added that they will not be relying on the government or companies to employ them.
"Innovative and creative ideas will afford young people the opportunity to be independent, self-reliant and serve as a source of comfort for the unemployed especially fresh graduates who are desperately looking for jobs," Mr. Olenu maintained.
The entrepreneur made these observations during the launch of the La Belles Farms products in Accra adding that the Ghanaian youth can only rescue themselves from the shackles of poverty through innovation and creativity.
The La Belle Farms is the brainchild of Madam Lindsay Afia Boatemaa Adu, a young Ghanaian entrepreneur and youth advocate.
"There is no space in the public sector to employ enough people and the only way that the youth can be gainfully employed is through entrepreneurship," he intimated, calling on the youth to up their games by conceiving innovative unique business and employable ideas.
He applauded the efforts of Madam Boatemaa and urged her to aspire for more laurels not only for herself but family and Ghana at large.
Mr. Ollennu who believes in small beginnings said his Marash entity has similarities to that of La Belle Farms because they both started from a humble beginning.
The entrepreneur who runs two companies in the UK was confident that the La Belle Farms will succeed same as he started with as little as sixty pounds and now controls Thousands of Pounds. “Same as I started from scratch and succeeded, Boatemaa and her company will also succeed.”
Mr Collins Ollennu who pledged to purchase hefty consignments of the La Belle products encouraged the youth to start their own businesses no matter how small it is instead of relying on the government to employ them. “ Let's learn to start something on our own and help to employ others to work for us," he noted.
Madam Lindsay Adjoa Boatemaa, the brain behind La Belles Farms said the journey has not been easy but she and her team are poised to ensure that their entity thrives not only locally but internationally.
She was cognizant of the struggles she had to go through from the registration of the company at the Ghana Revenue Authority ( GRA) and the Foods and Drugs Authority before it was approved for her to start operation.
Madam Boatemaa expressed her appreciation to certain persons and institutions for their immense support. She said, “without your supports and respective advices and encouragements, I wouldn't have gotten thus far."
She expressed her company's resolve to penetrate and make headways in both the Ghanaian and international markets.
The Marketing Manager for the Cocoa Processing Company ( CPC) Nana Ansong advised Madam Boatemaa and her workers to be determined, focused and persevere so as to achieve their targets. He commended the company for introducing the products onto the market and assured them of the CPC's full support.
The CPC according to him believes in supporting small scale businesses with their doors always opened not only to La Belle Farms but to all companies that need their services as they have been doing over the years. “We have conducted training for local companies in the processing and manufacturing of cocoa products from beans to finished products such as the golden tree chocolate."
Mr. Ansong was hopeful the La Belle Farms products will soon take over the world if the owners used the right mechanisms and processes in their business. “They need to contact the right persons and institutions for the needed guidance and advices in order to succeed.”
Madam Sarah Efuwaa Dede of the Ghana Enterprises Agency, who chaired the function, described Boatemaa and the La Belle Farms as a source of hope for the Ghanaian youth. "The resilience and expertise of Madam Boatemaa show that there is still light at the end of the tunnel for the Ghanaian youth," she added.
She also pledged her outfit's full support for the La Belle Farms and further applauded Boatemaa for conceiving such a unique idea which will go a long way to help create employment for the people.
The Ghana Enterprises Agency she pointed out, is doing a lot to support local businesses to grow through the provision of financial and technical supports. "We currently work with the Ghana Tourist Board in the disbursements of funds to small scale enterprises to help boost and promote their work."
She therefore called on small scale business owners that need support both financially and technically to contact them in order to help grow their businesses. “We are ever ready and committed to help boost and promote our local enterprises," she said.
She appealed for Boatemaa and others with similar ideas to be helped so as to sustain and grow their businesses.