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04.08.2020 General News

Rich Fm Emerges 2nd Most Leading Radio Station In Central Region

Rich Fm Emerges 2nd Most Leading Radio Station In Central Region
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One of the most pertinent radio stations in Ghana, Rich Fm has emerged the second most leading radio station in the Central Region with a daily audience share of 80 percent within the immediate local area, and 95 percent of the surrounding environment.

Kingdom Fm leads with 82 and 96percent in the surrounding areas.

Rich Fm is located in Assin Fosu with Nkwa Fm, Splash FM and NAP FM which is currently on test transmission. However, Nkwa FM emerged the 13th position with 18 percent listenership within the immediate local environment and 12 percent in the surrounding environment, whiles Splash FM ranked 18th with 8 percent listenership in the local area and 12 per cent in the surrounding environment.

This is a proof that the station, which celebrated its 5th anniversary on March 10, 2020, has become the preferred choice for many discerning radio listeners, as it remains committed to its mission of building the most influential radio brand, through innovative and quality radio programming.

The research was done by Media Monitoring Group (MMG) and it covered the period between April and June 2020.

Media monitoring Group is a non-profit media research organization based in Accra. The MMG seeks to assess the performance of both electronic and print media in the regions of Ghana. Over the years much attention has been devoted to the major regions thus Greater Accra and Greater Kumasi media fraternity, the Central region which happens to be a citadel of education and political activism is always left behind in media ranking.

The Greater Accra has seen peace Fm, Joy Fm, City Fm and quite recently Power Fm making the headlines in terms of listenership base. Greater Kumasi can also talk of Nhyira, Hello, Angel Fm and the likes always leading in the quarterly assessment.

It is as a result of this that the focus has now been shifted to the Central region to assess the rate of listenership base of every radio station in the region since the TV and the print media is not well developed in the region.

This research will be undertaken quarterly and publication released to determine Radio Stations and how they are doing in the media fraternity in terms of listenership.

The stations were ranked from 1st to last based on aggregate obtained in the research.

Below is the list:

Ranking Of Central Region Media Organizations Based

On Listenership And Marketability- Mmg- Ghana

Media monitoring Group is a non-profit media research organization based in Accra. The MMG seeks to assess the performance of both electronic and print media in the regions of Ghana.

Over the years much attention has been devoted to the major regions thus Greater Accra and Greater Kumasi media fraternity, the Central region which happens to be a citadel of education and political activism is always left behind in media ranking. The greater Accra has seen the peace Fm, Joy Fm, City Fm and quite recently Power Fm making the headlines in terms of listenership base. Greater Kumasi can also talk of Nhyira, Hello, Angel Fm and the likes always leading in quarterly assessment.

It is as a result of this that the focus has now been shifted to the Central region to assess the rate of listenership base of every radio station in the region since the TV and the print media is not well developed in the region. This research will be undertaken quarterly and publication released to determine Radio Stations and how they are doing in the media fraternity in terms of listenership. The research covers the period between April -June 2020.

RANKING OF CENTRAL REGION RADIO STATION ACCORDING TO THEIR

LISTENERSHIP-BASE BOTH WITHIN THE IMMEDIATE AND SURROUNDING ENVIRONMENT

(DISTRICTS), THE STATIONS ARE RANKED FROM 1ST TO LAST BASED ON AGGREGATE OBTAINED IN THE RESEARCH.

POSITION NAME OF STATION LOCATION % OF LISTENERS % OF LISTENERS
WITHIN THE IN THE
LOCAL AREA SURROUNDING
ENVIRONMENT
(DISTRICTS)
1ST KINGDOM FM MANKESSIM 82% 96%
2ND RICH FM ASSIN FOSO 80% 95%
3RD NYCE FM WINNEBA 75% 30%
4TH PINK FM KASOA 73% 30%
5TH KINGDOM FM CAPE COAST 60% 64%
6TH OBREMPONG FM AGONA SWEDRU 59% 20%
7TH VISA FM DUNKWA-ON-OFFIN 58% 40%
8TH ARISE FM TWIFU PRASO 57% 10%
9TH HOPE FM BREMAN ASIKUMA 55% 22%
10TH GOLDEN STAR FM AGONA SWEDRU 41% 20%
11TH SOLAR FM DUNKWA-ON-OFFIN 30% 18%
12TH RADIO PEACE WINNEBA 25% 17TH
13TH NKWA FM ASSIN FOSO 18% 12%
14TH ATL FM CAPE COAST 10% 15%
15TH CAPE FM CAPE COAST 9% 14%
16TH AHOMKA FM CAPE COAST 8% 14%
17TH BENYA FM ELMINA 8% 13%
18TH SPLASH FM ASSIN FOSO 8% 12%
19TH COASTAL FM MANKESSIM 7% 13%
20TH SPARK FM DUNKWA-ON-OFFIN 7% 12%
21ST EAGLE FM CAPE COAST 7% 11%
22ND YES FM CAPE COAST 7% 10%
23RD OBURMANKOMA MANKESSIM 6% 10%
24TH TWIFUMAN FM TWIFU MANPONG 6% 9%
25TH LIVE FM CAPE COAST 5% 9%
26TH OBRAPA FM KASOA 5% 8%
27TH ANIDADO FM SENYA BEREKU 4% 7%
28TH RADIO CENTRAL CAPE COAST 4% 36%

29TH DARLING FM CAPE COAST 3% 4%
30TH WINDY BAY FM WINNEBA 3% 3%
31ST BREEZY FM AJUMAKO BISEASE 2% 2%

SIGNED

MARK HUGHES

COORDINATOR (MMG)

NB: RESEARCHERS ARE ON JULY – SEPTEMBER PROGRAM AND WILL UPDATE THE PUBLIC ACCORDINGLY.

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