Rich Fm Emerges 2nd Most Leading Radio Station In Central Region

04.08.2020 LISTEN

One of the most pertinent radio stations in Ghana, Rich Fm has emerged the second most leading radio station in the Central Region with a daily audience share of 80 percent within the immediate local area, and 95 percent of the surrounding environment.

Kingdom Fm leads with 82 and 96percent in the surrounding areas.

Rich Fm is located in Assin Fosu with Nkwa Fm, Splash FM and NAP FM which is currently on test transmission. However, Nkwa FM emerged the 13th position with 18 percent listenership within the immediate local environment and 12 percent in the surrounding environment, whiles Splash FM ranked 18th with 8 percent listenership in the local area and 12 per cent in the surrounding environment.

This is a proof that the station, which celebrated its 5th anniversary on March 10, 2020, has become the preferred choice for many discerning radio listeners, as it remains committed to its mission of building the most influential radio brand, through innovative and quality radio programming.

The research was done by Media Monitoring Group (MMG) and it covered the period between April and June 2020.

Media monitoring Group is a non-profit media research organization based in Accra. The MMG seeks to assess the performance of both electronic and print media in the regions of Ghana. Over the years much attention has been devoted to the major regions thus Greater Accra and Greater Kumasi media fraternity, the Central region which happens to be a citadel of education and political activism is always left behind in media ranking.

The Greater Accra has seen peace Fm, Joy Fm, City Fm and quite recently Power Fm making the headlines in terms of listenership base. Greater Kumasi can also talk of Nhyira, Hello, Angel Fm and the likes always leading in the quarterly assessment.

This research will be undertaken quarterly and publication released to determine Radio Stations and how they are doing in the media fraternity in terms of listenership.

The stations were ranked from 1st to last based on aggregate obtained in the research.

Below is the list:

Ranking Of Central Region Media Organizations Based

On Listenership And Marketability- Mmg- Ghana

Media monitoring Group is a non-profit media research organization based in Accra. The MMG seeks to assess the performance of both electronic and print media in the regions of Ghana.

Over the years much attention has been devoted to the major regions thus Greater Accra and Greater Kumasi media fraternity, the Central region which happens to be a citadel of education and political activism is always left behind in media ranking. The greater Accra has seen the peace Fm, Joy Fm, City Fm and quite recently Power Fm making the headlines in terms of listenership base. Greater Kumasi can also talk of Nhyira, Hello, Angel Fm and the likes always leading in quarterly assessment.

It is as a result of this that the focus has now been shifted to the Central region to assess the rate of listenership base of every radio station in the region since the TV and the print media is not well developed in the region. This research will be undertaken quarterly and publication released to determine Radio Stations and how they are doing in the media fraternity in terms of listenership. The research covers the period between April -June 2020.

RANKING OF CENTRAL REGION RADIO STATION ACCORDING TO THEIR

LISTENERSHIP-BASE BOTH WITHIN THE IMMEDIATE AND SURROUNDING ENVIRONMENT

(DISTRICTS), THE STATIONS ARE RANKED FROM 1^ST TO LAST BASED ON AGGREGATE OBTAINED IN THE RESEARCH.

POSITION	NAME OF STATION	LOCATION	% OF LISTENERS	% OF LISTENERS
			WITHIN THE	IN THE
			LOCAL AREA	SURROUNDING
				ENVIRONMENT
				(DISTRICTS)
1^ST	KINGDOM FM	MANKESSIM	82%	96%
2^ND	RICH FM	ASSIN FOSO	80%	95%
3RD	NYCE FM	WINNEBA	75%	30%
4TH	PINK FM	KASOA	73%	30%
5TH	KINGDOM FM	CAPE COAST	60%	64%
6^TH	OBREMPONG FM	AGONA SWEDRU	59%	20%
7^TH	VISA FM	DUNKWA-ON-OFFIN 58%		40%
8^TH	ARISE FM	TWIFU PRASO 57%		10%
9^TH	HOPE FM	BREMAN ASIKUMA 55%		22%
10^TH	GOLDEN STAR FM	AGONA SWEDRU 41%		20%
11^TH	SOLAR FM	DUNKWA-ON-OFFIN 30%		18%
12^TH	RADIO PEACE	WINNEBA 25%		17^TH
13^TH	NKWA FM	ASSIN FOSO 18%		12%
14^TH	ATL FM	CAPE COAST 10%		15%
15^TH	CAPE FM	CAPE COAST 9%		14%
16^TH	AHOMKA FM	CAPE COAST 8%		14%
17^TH	BENYA FM	ELMINA 8%		13%
18^TH	SPLASH FM	ASSIN FOSO 8%		12%
19^TH	COASTAL FM	MANKESSIM 7%		13%
20^TH	SPARK FM	DUNKWA-ON-OFFIN 7%		12%
21^ST	EAGLE FM	CAPE COAST 7%		11%
22^ND	YES FM	CAPE COAST 7%		10%
23^RD	OBURMANKOMA	MANKESSIM 6%		10%
24^TH	TWIFUMAN FM	TWIFU MANPONG 6%		9%
25^TH	LIVE FM	CAPE COAST 5%		9%
26^TH	OBRAPA FM	KASOA 5%		8%
27^TH	ANIDADO FM	SENYA BEREKU 4%		7%
28^TH	RADIO CENTRAL	CAPE COAST 4%		36%

29^TH	DARLING FM	CAPE COAST 3%	4%
30^TH	WINDY BAY FM	WINNEBA 3%	3%
31^ST	BREEZY FM	AJUMAKO BISEASE 2%	2%

SIGNED

MARK HUGHES

COORDINATOR (MMG)

NB: RESEARCHERS ARE ON JULY – SEPTEMBER PROGRAM AND WILL UPDATE THE PUBLIC ACCORDINGLY.