The Institute of Public Relations (IPR) Ghana yesterday launched its annual week celebration with the theme “Managing the corporate image of Ghana”.
Activities for the week, which runs from Monday, July 10 to Sunday July 16 include seminars, lectures, annual general meeting, election of officers of the institute and a thanksgiving service.
Launching it, the Vice President of the Institute, Peter Yarquah, said the celebration is to “attempt to envision Ghana as a corporate whole which should strive to a certain positive image characterized by democratic values, transparency, justice, economic growth and hospitality.”
Mr. Yarquah called for the promotion of transparency, good governance and accountability in all aspects of public life in order to promote national unity.
He reiterated the Institute's commitment to injecting professionalism into the practice of public relations and also to contributing its quota to the development of the country.
The Corporate Affairs Manager of Unilever Ghana Limited, Mrs. Vicky Wereko-Andoh, chairperson for the occasion, said, “Ghana is at the threshold of becoming a fully matured institution” and indicated that Ghana's need to take its rightful place in the world is a nudge in the right direction.
“The Black Stars have brought us to a new level and now it is up to us, as a community, to continue what they have begun,” she added.