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27.09.2012 Movie News


By Cobbina Nanayaw
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MTN's monthly stakeholder Movie Mania session, premieres in Kumasi, the capital of Ashanti region with block buster movie titled “Think like a Man”.

MTNMovie Mania is one of the many platforms that MTN uses to engage its over 11million subscribers at the cinemas. Customers get to watchboth foreign and local movies with different genres ranging from comedy to thriller movies with life transforming messages. Patrons are also assured of free refreshments during the session courtesy MTN.

Stakeholders also get to learn more about MTN products and services as well as have experiential moments with the brand. TheSilverbird Cinema has been the venue in Accra for Movie Mania over the past three years.

After successful engagements in Accra, the MTN Movie Mania is being regionalized to give the same experience to subscribers outside Accra. The first stop is the capital of the Ashanti region, Kumasi. The Ashanti region is first of the regionalized engagements because it serves as the nerve center of MTN's operations in the middle and northern belts of Ghana.

Mrs. Gloria Acheampong, Consumer Marketing Department of MTN said, “MTN continues to adopt innovative ways to engage its customers and also to appreciate them for their loyalty to the brand. The cinema is one of the channels adopted to enable customers experience the brand”. This is the first regional Movie Mania outside Accra and we hope to extend it to the other regions very soon” she added.

MTN patrons in Kumasi will watch a movie titled “Think like a Man” based on Steve Harvey's best-selling book, “Think like a Man”.

Movie Mania will also continue to take place at the Silverbird Cinemas in Accra. Showing this Friday is a film titled “TED”. Family Guy creator Seth MacFarlane brings his boundary-pushing brand of humor to the big screen for the first time as writer, director and voice star of 'Ted'. In the live action/CG-animated comedy, he tells the story of John Bennett (Mark Wahlberg), a grown man who must deal with the cherished teddy bear who came to life as the result of a childhood wish...and has refused to leave his side ever since.

The MTN Movie Mania is held on the last Friday of every month and subscribers are sent a special invitation to attend.

Alternatively if you want to watch a movie of your own choice then text movies to the MTN short code 1365; you would stand a chance of being selected to watch a movie with a family or friend any time, any day at the SilverBird Cinemas in Accra.

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