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23.09.2011 General News

THE CLOSE UP SALSA FIESTA IS BACK- BIGGER AND BETTER!!

THE CLOSE UP SALSA FIESTA IS BACK- BIGGER AND BETTER!!
LISTEN SEP 23, 2011

Unilever Ghana limited, producers of Close Up toothpaste and leading event company, Charterhouse returns this year with the second edition of the exciting Close Up Salsa Fiesta. Stimulating memories of the maiden edition in 2008 still linger on several minds when the competition became the hottest commodity on the arts market.

The entire activation to kick start the second edition of the most exciting dance festival and reality series on Ghanaian television, Close Up Salsa Fiesta will commence from 23rd September and will air for 15 weeks before a climaxing event scheduled for January next year.

Salsa involves three main elements; the MIND, BODY and SOUL; the mind to learn the steps, the body to make the moves and the soul to dance to the rhythm. These three elements fit with Close Up's promotion of social confidence as a result of the powerful experience of FRESHER BREATH benefit from the toothpaste which gives users the confidence to go all out, take on the world and get intimate with others.

Salsa has shown great potential of assisting people to develop confidence and team building skills since most of the dance moves require partners to trust each other. It is also a great source of entertainment and fun experience for both beginners and those who are already familiar with the dance steps.

This year, the Close Up Salsa Fiesta will not only be limited to Accra, but will also take place in Takoradi/Cape Coast in the Central/Western Region and Kumasi in the Ashanti Region. All existing Salsa clubs in these selected areas will be incorporated into this most exciting dance festival Ghana has ever seen.

Salsa enthusiasts and all fun-loving people are therefore encouraged to get out their dancing shoes and join in the fun by simply buying Close Up from any of the participating sales outlets (look out for press for more details) and win Free Salsa Lessons from participating Salsa Clubs. It is bound to be a highly infectious fever so watch out!

Let's get Close Up as we Salsa the coming weeks away!

Think Salsa, Think Close Up!
Close Up, the Closer the better.

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