THE MUCH-ANTICIPATED Coca Cola Beach Party has again come and gone.
All the artistes billed for the event were at their best as they put up impressive live musical performances to usher in the New Year.
There were fantastic performances from VIP, Mzbel, and 4X4. There were also many side attractions such as beach soccer, dancing and volley ball competitions.
The beach jam, held at the La beach in Accra, witnessed fantastic displays of a variety of games, music and excellent fireworks.
The event dubbed Open Happiness was used by the Coca Cola Company to launch the unexpected new phase of its drink - Coca Cola.
The purpose of the beach party was clearly outlined in a brief speech by Anthony Twineboa, Operations Marketing Manager for Coca Cola, who explained that the new campaign, Open Happiness, refers to the freshness of the content inside the Coke bottle which removes all traces of sadness or stress and brings to its drinkers lots of fun and happiness. It was be a fun-packed day of music, games and magnificent fireworks.