Dark & Lovely Launches New Crème 6 Oils Body Lotion

Dark and Lovely has introduced a new skincare product, Crème 6 Oils body lotion onto the Ghanaian market to help users get back their natural skin they were born with. Dark and Lovely Crème 6 Oils body lotion is the first multi-active formula which combines 6 natural oils to help combat the 6 most common imperfections affecting African skin.

The body lotion which is a combination of 6 natural oils, Coconut Oil, Jojoba Oil, Apricot Oil, sweet Almond, Avocado and Shea Butter is to give the Africans the much needed perfect skin.

At a colorful event in Accra to launch the product, Jean Dominique, Executive Director, L'Oreal West Africa said Dark and Lovely Crème 6 Oils body lotion will address conditions like dullness, dryness, roughness, unevenness, tightness, and an ashy look, which affects the African skin.

He said 10 years of research goes into the making of the body lotion and is specifically made for the African skin.

Ama K Abrebese, the Ambassador for Dark and Lovely said the introduction of the body lotion will put an end a phenomenon where women normally adds other oils to their lotion to ensure their skin stays hydrated and moisturized throughout the day.

She called on all women in the country to get the new Crème 6 Oils body lotion since it will protect and bring back the real natural skin.

Dark and Lovely Crème 6 Oils has a floral oriental fragrance that is fresh and sweet and is widely available across the country in 3 sizes.

Dark and Lovely Ambassador as well as one of Ghana's rising film stars and TV presenter, Ama K Abebrese commented: “Black skin is extremely beautiful but the smallest imperfection can compromise our skin's original beauty. Our skin can also get extremely dry and rough. I often add coconut oil and shea butter to my body lotion to ensure my skin stays hydrated and moisturized throughout the day. Fortunately, this is now a thing of the past as I'm looking forward to trying Crème 6 Oils and seeing the results on my skin.”

Dark and Lovely Crème 6 Oils, combines 6 natural oils with unique properties, which work together to give Africans the much needed flawless skin:

Anti-dryness
Coconut Oil is a great skin softener and helps get rid of dry and hard skin conditions.

Anti-ashy look
Jojoba oil is loaded with essential fatty acids, antioxidants, vitamin E and sterols which help to improve skin metabolism. It helps with dry, ashy complexion and can do wonders for your skin.

Anti-tightness
Apricot oilhas a light texture and absorbs easily into your skin without leaving a greasy residue. This oil is rich in vitamins A and E, which helps your skin maintain its elasticity and smoothness.

Anti-dullness

Sweet Almond not only protects the skin from sun damage and signs of aging, it has properties which give it the ability to rejuvenate and soften the skin while improving your skin's complexion.

Anti-uneven skin
Avocadois rich in antioxidants, which helps with healing sun-damaged skin. Sterolin is a substance found in avocado oil which helps to facilitate the softening of the skin and reduce age spots.

Anti-roughness

Shea Butter nourishes the skin with Vitamins A, E and F. Vitamins A and E help maintain the skin and keep it clear and healthy whilst Vitamin F acts as a skin protector and rejuvenator by soothing rough, dry or chapped skin.

“After extensively researching African skin and the market, we were determined to provide a solution to the common skin imperfections affecting our consumers” said Richard Kumassah, Brands Manager, L'Oréal West Africa. “We believe that every African woman deserves to have beautiful skin and we sought to develop a product that could recover and preserve the skin, and ultimately return it to its healthy and beautiful origin. Dark and Lovely Crème 6 Oils body lotion makes it very simple for women to get back the flawless skin they were born with.”

Dark and Lovely Crème 6 Oils has a floral oriental fragrance that is fresh and sweet and is widely available across Ghana in 3 sizes - 90ml (for your pocket or handbag as it is also great to use as a hand lotion), 200ml (for your good self) and 400ml (for the family).

About Dark & Lovely and L'Oreal West Africa

Dark and Lovely is one of the most established brands in L'Oréal West Africa's beauty portfolio. It was recently voted the number one and most trusted total beauty brand amongst Ghanaian women. L'Oréal West Africa is part of the L'Oréal group, the world's leading Beauty Company which has devoted itself to beauty for over 105 years.

Research and innovation, and a dedicated research team of 4,000 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L'Oréal's new sustainability commitment for 2020 “Sharing beauty with all” sets out ambitious sustainable development objectives across the Group's value chain. www.loreal.com

For further information, please contact the Ghana press office for L'Oreal West Africa:

The One Event

+233 (0) 302 798910

[email protected]

AMA K ABREBESE

IDY ENANG - L€„¢OREAL REGIONAL MD FOR WEST & CENTRAL AFRICA

JEAN-DOMINIQUE DE RAVIGNAN €€Œ EXECUTIVE GENE RAL MANAGER FOR L'OREAL WEST AFRICA

LÀŒREAL WEST AFRICA EXECUTIVES

RICHARD KUMASSAH €€Œ BRANDS MANAGER, L€„¢OREA L WEST AFRICA