By Ghana Fashion & Design Week

Accra – 26th June 2012 -The organisers of Ghana Fashion & Design Week® (GFDW) have announced BlackBerry® as Principal Sponsor for the event to take place in Accra Ghana at the Moevenpick Ambassador Hotel on 5th-7th October 2012.

BlackBerry, the ultimate fashion accessory for busy trendsetters, joins a list of renowned sponsors of the event, including luxury brands such as Porsche, Moet & Chandon and L'Oreal Paris.

Research In Motion (RIM), the company behind the BlackBerry® solution, is proud to be part of the Ghana Fashion & Design Week®. The sponsorship is a perfect fit for RIM since the latest BlackBerry® smartphones and BlackBerry® PlayBook™ tablets offer the perfect balance between elegance and functionality. Ranging from the accessible to aspirational – BlackBerry products offer a blend of great aesthetics and the latest technology for busy people on the move.

This partnership will allow BlackBerry users to interact and get closer than ever before to the emerging trends of 2013 collections as they unfold at the event. Prior to Ghana Fashion & Design Week starting October 2012, BlackBerry users will have an exclusive opportunity to engage and interact through BBM™ (BlackBerry® Messenger), giving them opportunities to win tickets to catwalk shows.

L'Oreal's Dark and Lovely hair range has been named the Official Hair Styling and Product Sponsor of this year's Fashion Week. In addition, SO Aesthetic Ghana luxury cosmetic range is the Official Sponsor for the Make-up and beauty treatments, GFDW are pleased to see two highly regarded brands step into this role during fashion week. These additions are massive opportunity for Ghana fashion industry to revive, thrive, and expand its standing as a fashion contender as the rest of the world.

GFDW's mission is to provide global journalistic coverage of the fashion event, partnering with a selection of influential press and media to give participants the global exposure they deserve. GFDW is pleased to collaborate with both international and Local Media partners such as Vogue Italia, New African Woman Magazine, FAB Magazine, Fashion 101 TV Ghana, Shadders Africa, as well as press coverage from VOA – Voice of America, and more to be announced.

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When the heart is willing the impossible becomes possible
By: Fatahi