Guilty pleasures 35,000ft high!

The special relationship women have with chocolate has been taken to dizzier heights in recent times and Virgin Atlantic has shaped the airline's drinks order based on this finding.

For the first time, Virgin Atlantic is providing passengers with hot drinking chocolate, because so many women demanded it. Now, they can carry out their guilty pleasure at 35,000ft. The trend has been so great, that the airline has to increase its initial hot chocolate order, just two weeks after launching the service.

Virgin Atlantic spokeswoman, Janine Doy comments: “The good news is that women have finally discovered a place where they can have chocolate free from guilt. The bad news is that it only occurs at altitudes above 35,000ft. Hot drinking chocolate is, by far, the most popular item of food that we've ever introduced on board any of our aircraft.”

Virgin launched the new Hot Chocolate service on November 1, to help passengers sleep during night flights and according to Janine Doy, the airline has been overwhelmed by the response. “We knew that women love chocolate, but the sheer scale of that love has taken everyone by surprise. There is a clear divide between men and women. While men will often choose tea or coffee as soon as women see hot chocolate on the menu, they all opt for that.

She continues: “Our aircraft provide passengers with a cosy, secure environment, high above the earth. It's clear that all of the barriers and guilt that women feel about loving chocolate stay firmly on the ground. It's a time for sheer pleasure. Being on board our aircraft at 35,000ft could be one of the world's most guilt free places for women to indulge in their love of chocolate.”