22 years Black Hair Stylist grossed $7m in the span of 3years

By Nelson Twum
Career & Money 22 years Black Hair Stylist grossed 7m in the span of 3years
MAR 3, 2022 LISTEN

Nia Menerville is the founder and CEO of The Loc God, a natural hair-care brand with $7,131,637.50 in sales from November 11, 2019 to March 1, 2022.

She didn’t have a smooth start. She started out styling hair terribly in an African hair braiding shop at age 17. Again, she started off doing her own hair and that of her mother’s hair at home. Eventually, she had the opportunity to work in a hair braiding shop and did hair for 3 years.

Nia started her own product line Loc God Products when she was 19 by perfecting her skills.

The product line became very popular, and at 20 years old, (As stated in the caption of this photo) below ( this was January 2020. The product line was already up and running for 3 months and had just started making enough for her to quit doing hair and pursue his dreams as a CEO of The Loc God.

She eventually got her own salon suite as a stylist but didn’t want to be a stylist forever.

This is the salon suite she decorated and painted the wall and everything by herself. This was the start of her product line and eventually launched it online Nov 11th 2019.

The very first launch was on November 11, 2019. The company sold 90 bottles. It was sold out in 45 minutes. The company grossed about $1,600. This was the actual footage of her in her mother’s house (

Today just about 3 years later, they have reached $7,131,637.50 Million in sales, a 6,400 sq. foot warehouse, 2 salon suites and 13 employees in total and still at 22

Nia Menerville story is so huge. It shows that it does not matter how you start, it matters how you continue to do it and get it done.