Cinema: Silverbird to promote African movies

It was all fun and excitement at the Silverbird Cinemas when journalists from across the country were hosted by the Management of Silverbird Entertainment Ghana Limited. The media men were delighted and amazed at the ultra-modern cinema hall located at the Accra mall, the hub of the capital city. They were given the opportunity to experience at firsthand the world-class and refreshing entertainment offered by Silverbird Cinemas

Journalists were treated to current movie collections such as “Terminator Salvation” among others and were also taken on a tour by Ms Gisela Gaba, Marketing Executive of Silverbird to check the various modern facilities used by Silverbird to provide customers the excellent viewing comfort. The movie cinemas are made up of 5 giant screens with Dolby digital surround, excellent sitting capacities coupled with first rate concessions and personalized services.

Mr. Albert Mensah, General Manager of Silverbird Ghana Entertainment Limited, hinted the press that Silverbird is poised and prepared to promote Ghanaian and other African movies. He however quickly added that quality must be the watch-word to all local movie producers. “We at Silverbird are committed to delivering first-rate services to our clients. This includes the quality of the movies that we show. Indeed, our equipments can only accept productions of a certain standard. Anything less is automatically rejected by our system,” he explained.

Mr. Albert Mensah said that they have been approached by many Ghanaian and African movie producers to show their movies in the cinemas, but sadly enough, Silverbird couldn't allow them because of poor production quality.

“Shirley Frimpong's 'Perfect Picture' was good, and we showed it for over six weeks with the cinemas filled everyday. The movie actually broke box office at the time. This is an indication that there is a high demand for local movies which Silverbird can help satisfy with the cooperation of movie producers,” said Mr. Albert Mensah.

He also disclosed that Silverbird was taking bold steps in the African retail entertainment market and the cinemas are legal and legitimate in terms of copyright and intellectual property rights. To ensure quality and security of what is put out there for Ghanaians on the silver screens, the Ghana Censorship Board periodically visits Silverbird to assess the cinemas and products they are offering.

To further enrich consumer experiences, SilverBird Ghana will be launching clubs meant to fit each segment of their consumership and to engage them on a closer level. Among these will be: Silverbird Kids Club, Silverbird Jazz Club and Silverbird Business Club.

The journalists were also taken round the Silverbird Lifestyle Stores meant for both music and book enthusiasts. The widest and deepest selection of books, music, gaming & accessories, magazines, stationery, maps etc, is available.

Silverbird entertainment Ghana Limited is a joint venture between the Silverbird Group, a full service media entertainment and real estate Company with holdings in radio, television, retail malls and cinemas and Global media Alliance an integrated pan African media and entertainment company with offices in South Africa and Kenya and affiliate offices in Nigeria and the UK.