Bisa Kdei pleads with DJs to change their taste for foreign music and play more highlife songs

By Emmanuel Jacob Amissah II Contributor

Industry News Bisa Kdei

WED, 04 SEP 2024

Bisa Kdei

The Ghanaian highlife musician Bisa Kdei, whose real name is Ronald Kwaku Dei Appiah, has pleaded with DJs to play more traditional highlife music rather than foreign tracks.

He urges DJs to consciously promote local music more, particularly during the Year of Return celebration.

In an interview with Dj Qwequ on Ahomka 99.5 FM he noted that this will enable overseas listeners to hear and become more familiar with local music.

“It’s about time we promote our highlife songs more, especially during events. Our music promoters are doing well, but much effort needs to be added to it. I do get calls from most visitors stating that they wish to hear Ghanaian highlife songs being played, but they hear foreign songs more, and that’s what they return with when going back to their countries," he stated.

He added that a system can be created to make sure that Ghanaian music is played more on radios, pubs, and other entertainment platforms.

“I am of the view that a system should be created where at least 70% of Ghanaian highlife songs will be played during such time. What they hear here mostly sticks into their heads,” he stressed.

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