Ghanaians have ‘lazy ears’ for songs — Kelvyn Boy

Ghanaian Afrobeat sensation Kelvyn Boy has shared his observation about the music preferences of Ghanaians, suggesting that they tend to be attracted towards simpler, catchier tunes rather than deeper, more complex compositions.

In an interview on 3Music TV, Kelvyn Boy, born Kelvin Brown, expressed his belief that songs with deep messages often struggle to gain traction in Ghana due to what he termed "lazy ears" among listeners.

According to the talented artiste, Ghanaians often prefer familiar sounds over more thought-provoking music, leading to a preference for simpler or catchier tracks.

“In Ghana, if you do a deep song, it doesn't get buzz. Ghanaians have these lazy ears. They want to hear what they expect; they don’t want to hear conscious music,” he remarked during the interview.

Kelvyn Boy further emphasized that while he understands how to create songs that appeal to Ghanaians' preferences, he chooses not to compromise his artistic integrity by simplifying his music solely for popularity.

“I've always known that and I don't do that. That's why I've always stayed different.

“I know the simple things to say and I can say that. I know that it will be very easy for it to be catchy, but is that what God brought me here to do? To impress you?” he questioned.