Kenpong, the millionaire and CEO of Kenpong Travel & Tours, also known as Kennedy Agyepong, shocked music fans by acquiring a copy of musician Abiana's "Taste of Africa" EP and a miniature drum for GHS2000 during her album launch at Alliance Française on November 24.
Amid calls for huge investments in the creative industry and the anticipation of Ghanaian billionaires supporting the sector, Kenpong's offer during the album launch left many unhappy.
Research indicates that despite musicians' efforts in album releases and inviting prominent personalities, they struggle to raise significant funds during these events.
Recently, social media criticized Sarkodie for purchasing his former label signee Akwaboah's song for a mere GHS3000. Many felt Sarkodie's goodwill and relationship with the artiste should have seen him do more than he did.
While Kenpong is considered a friend to the creative industry, attendees at the event expected a higher pledge than just GHS2000.
Notable figures like MP for Tamale South Alhassan Suhuyini and Asamoah Gyan's manager Anim Addo also attended and made pledges.
As the new year approaches, with many Ghanaian Musicians planning album launches and private EP releases, Journalist and Blogger Attractive Mustapha will monitor if there's a shift towards greater financial commitments to the industry.