Entertainment pundit Arnold Asamoah Baidoo has voiced strong criticism against the Food and Drugs Authority (FDA) for its recent decision to ban celebrities from endorsing alcoholic beverages.
Baidoo expressed dissatisfaction with the FDA's approach, accusing the regulatory body of making decisions without providing clear justifications or supporting data.
During an appearance on the United Showbiz on November 18, 2023, Baidoo argued that the FDA's ban has negative implications for the entertainment industry.
He emphasized that many celebrities rely on endorsement deals with alcoholic beverage companies as a source of income.
According to Baidoo, the FDA's decision could disrupt revenue streams in the industry by preventing beverage companies from sponsoring events and productions, impacting both celebrities and the entertainment sector as a whole.
"Most of these alcoholic beverage companies take on celebrities as brand ambassadors, and you and I know for a fact that one of the biggest revenue-generating points for these celebrities is endorsement deals.
"If you cut such an avenue, you are killing the entertainment industry. Beverage companies can't sponsor events and productions. The FDA thinks it's creating sanity in society, but it's destroying the entertainment industry," Baidoo asserted.
The pundit drew attention to international brands like Heineken, which advertise its products without explicitly showing celebrities consuming alcohol.
He questioned why a similar approach could not be adopted in Ghana and emphasized the potential positive impact of celebrities in promoting responsible drinking and educating children.
"If you look at the adverts by Heineken, they do the adverts without showing the celebrities actually drinking them. So why can't we do the same?" Baidoo questioned