FDA celebrity alcoholic ad ban: You can’t sit at your office and prevent Ghanaians from eating — Bullet

Hot Issues Bullet, CEO of Rufftown Records
NOV 16, 2023 LISTEN
Bullet, CEO of Rufftown Records

The ban on celebrities advertising alcoholic beverages in Ghana has yet again sparked criticism from members of the entertainment industry.

Rufftown Records CEO Bullet spoke against the policy at the Supreme Court on Wednesday, November 15, where a case was being heard challenging the FDA's regulation.

The FDA issued a directive prohibiting celebrities, influencers, and brand ambassadors from promoting alcohol brands on television, radio, print, social media and other public platforms.

The agency argued such endorsements could unduly influence youth consumption.

However, Bullet and other figures in the entertainment industry argue the ban unfairly limits their business opportunities.

Bullet lamented that the restriction has led to the loss of sponsorship deals from alcohol companies for their programmes, a situation he complained, hurts their livelihood.

"I see it as discrimination because everybody is supposed to eat so you cannot sit at your office and come out with a law that will stop a Ghanaian from eating," Bullet told journalists gathered at the courthouse.

"They are talking about regulation and all of that but if I have that influence, I can also tell a kid not to drink until he or she is 18 years. It doesn’t make sense and because of that we don’t get alcoholic companies sponsoring our programs," he added.

Isaac Donkor Distinguished
Isaac Donkor Distinguished

News ReporterPage: IsaacDonkorDistinguished