I'm keeping rap music alive currently; my role is to lead upcoming rappers to the spotlight—Amerado

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Ghanaian rapper Amerado has expressed enthusiasm in the music industry with regards to emerging rappers.

According to the reigning Vodafone Ghana Music Award recipient of the best rapper category, the industry needs more rappers.

In an interview with MX24 TV, he said it is his duty to support and promote up-and-coming musicians.

“Yes, 100 percent. There is a whole lot of responsibility on me, which is why I've been able to create opportunities for young talents. I provide them with beats, encourage them to rap, and post their performances on my TikTok. These videos often receive a minimum of around 100,000 views, and I believe that I'm also shining a light on them in my own way,” Amerado stated.

The rapper elaborated on the significance of establishing a brand identity as a component of authority in the music industry.

“I wish I could speak for everybody, but as an artist, you need to have a brand attribute, what you stand for, what you believe in. You need to have a vision. You need to have plans and directions. You can't tell me that because this guy used this route to attain greatness. That's where your stars will shine,” he stated.