Accra-based TV3, a subsidiary of the Media General broadcasting group, has introduced a new show which is a dance battle dubbed "Bigoo family dance."
Being the first of its kind, the about-to-be-commenced dance battle requires family members of four (4) to form a dance group.
The station, in collaboration with its headline sponsor "Bigoo," a brand under Twellium Industries Limited, officially unveiled the show at a press launch at the station’s executive theatre in Accra on Thursday, December 15.
There is no age limit for dancers in the competition or be professional dancers.
The organisers say grandparents are free to team up with their grandchildren as well as mothers and fathers are also allowed to join in forming a lively dancing camp for the entertainment battle.
Mr. Francis Doku, General Manager of "3" Group (3FM and TV3), speaking at the launch said the show is in line with the station’s zeal to offer unique content to viewers at all times.
"This is particularly for family members in the nuclear family with extended family ties or even non-family members who have known each other for a long time and have some bond between themselves but must be close allies," Mr. Doku said.
"We like contents that engage people, so, like this one, families will present groups of four members to come on stage and dance according to the type of dance the judges choose on that day," he stressed.
According to him, there will be a several dances, chosen from numerous descents from South Africa, Nigeria, or any other popular dancing fraternity across the globe.
The competition, Mr. Doku said, "is not only for those in Accra; wherever you find yourself, you can take advantage of it, whether you are in Bawku, Elubo, or anywhere outside Accra.
"You just need to send a video of your family dancing to us via WhatsApp (0277222741), and when you make it through the auditions, you join others in the final competition."
On his side, Mr. Kenderic, a representative of the official sponsor "Bigoo," narrated the motive behind the unprecedented TV program.
There was a time he attended a certain birthday party where Bigoo was among the drinks served, and according to him, some family members were caught in the crowd competing over who took the Bigoo drink—a grandmother and other relatives.
As they caught the attention of the MC, who subsequently found out the reason behind their struggles, he told them to compete in a dance battle so that whoever won would take away the "Bigoo" drink.
Surprisingly the oldest among them, the grandmother won it, took the drink, and in turn shared it with all the members, resulting in an exciting scene.
"Bigoo" is like a family with different flavors, he said, adding, "We also believe in giving people what they want."
At the event, a family made up of four members--a mother, elder brother and two younger sisters displayed their dance skills to give a clue of what the competition will offer.
Auditions for the maiden edition of the "Bigoo family dance" competition are slated for Friday, December 16, a one-day exercise at the premises of TV3, Kanda in Accra, at exactly 8 a.m.
Interested family members are entreated to join in-person or for the sake of those far from Accra send their dance videos via WhatsApp on (0277222641).
Internationally recognised Ghanaian dancers and creative personalities, including Laud Anoo Konadu, known professionally as Dancegod Lloyd, seasoned dancer Adjetey Sowah, and one of the country’s astute songstresses, Mildred Ashong, known by the stage moniker Eazzy, are the judges for the competition.
Dates and exact time of the show will be scheduled as soon as auditions and final selection are over.