The Ghana Chapter of Women in Business and Tourism (WIBAT), a group of women entrepreneurs across the Africa, engaged in tourism development, has been launched in Accra, with a call on them to manage talents to grow the tourism sector.
“I will urge all of us to stand up to be counted in both Ghana and Africa. You need to be conscious of the danger of being satisfied with anything short of the best,” Mrs Barbara Oteng-Gyasi, Minister of Tourism, Arts and Culture, said at the launching.
She added: “It is imperative that you do not work in silos but tap into each other’s strengths and share best practices, let us be united in our diversity.”
The launching brought together women business executives, public officials, traditional queen mothers and other business entrepreneurs, who are hoping to develop entrepreneurial and business skills in tourism by facilitating bilateral trade exchanges, mentoring capacity building programmes, and networking through investment seminars, fairs and conferences.
The Minister urged the members of the group to be united in order to build competencies that would improve the image of the organization.
She called on the executives of the group to champion their various assigned roles in communities and contribute effectively towards the economic growth and development of the communities as well as the country and Africa at large.
Madam Eunice Ogbugo, President of WIBAT, described tourism as a number one revenue and foreign exchange earner.
She said WIBAT would empower its members and other interested women to strive to be the pacesetters in creating change in Ghana’s tourism industry by not treating tourism as a subset of other sectors of Business, but Tourism itself as one of the Business Sectors.
She announced that some of the initiatives to be undertaken to empower the members would include business start-and growth clinics; corporate social responsibilities such as beach cleaning; reviving African cultures and traditions among the youth , and connecting with other African countries and building of synergies among fellow African women.
Madam Ogbugo dared women to diversify their businesses, saying: “I was in construction, now I’m in tourism.
“So we don’t just need to be in one business area but we diversify into other business area and also move beyond the borders of Ghana to other African countries and partner with other continents as well.
“So that’s who we are, what we stand for and what we hope to achieve in Women in Business and Tourism,” the President emphasized.
Madam Lulu Xingwana, South Africn High Commissioner in Accra, urged the group to work together for the good of women and advised the women to learn from similar groups across the continent.