Meet One of The Pillars Behind Success of Fuse ODG's TINAFEST
The Christmas and New Year holidays in Ghana were inundated with lots of high profiled events with event organizers and planners jostling for attention.
To break through the competition, event organisers needed the devotion to drive patrons to their events – a wrong move and you could miss out on the hype and audience.
Many expected Fuse ODG’s self-produced three-day arts festival, TINA to record low patronage and critical mention. Critics said considering the fact that the festival was coming to compete with many quality events billed within the same period, it will be not successful.
Against odds and with just days to the event, the buzz and enthusiasm for the Afrocentric festival, especially on social media, became intense and all of a sudden, the festival garnered that well-needed attention.
That thrill obviously translated into the impressive patronage for the entire duration of the event, which was a climaxed with the Kente Party -- one of the well-organised music concerts in the country.
That surprising, yet refreshing turn on the media projecting the event, can be attributable to just one guy – Godwin Dogbey.
Godwin’s ability to galvanise entertainment journalists, bloggers and get the media to drive the event the way it did was simply remarkable.
His organisational skills in getting the relevant information on time to project the event was splendid. His expertise in the handling of his duties was telling,
From the visit of volunteers/participants of the Festival to Akosombo on the first day through to the Music Conference to the exhibition of arts and music concert, Godwin had such a near perfect oversight over proceedings, scoring huge marks as one of the most reliable PR/Communications experts in the industry.
This is the third year of his working relationship with Fuse ODG and in a spate of a week, he was able to outwit and demystify that long barrier between the multiple award-winning artistes and the Ghanaian media.
He has also fast-established himself as one of the youngest most-sought-after Event Managers in the capital, having organised corporate and entertainment events after garnering years of experience working for some of the best event-organising firms, Empire Entertainment and Strategic Communications.
With 11 years’ experience in the industry, he has worked for a star-studded list of African artistes including Davido, Wizkid, Yemi Alade, Trigmatic, Keche and Ebony.
Others are Stonebwoy, Gemini, Asem, Joey B and Papy Kojo.
Before TINAFest, he had also produced popular highlife artiste, Kuami Eugene’s first self-produced and maiden album launch ‘Rock Star’ Concert in Kumasi in December 2018.
He currently works with Despite Group of Companies as a Content Producer, and well-known for his stellar production credit for one of Ghana’s most popular broadcast journalist, Abeiku Santana.