Ghanaian Artistes Deserve Proper Representation – Benny Ashun

Country Director of  Africa 1 Media , Benny Ashun, has called for the creative industry in Ghana to take a broader view of the need for good talent management in order to position local talents as players on the global stage.

According to him, the Ghanaian creative sector is in need of a representation revolution, if artistes are to come into their full potential.

He explained that “many artistes, whether musicians, fine artists, poets, cartoonists, sculptors, etc , short of their long-term goals because of a lack of decisive management that really complements talent and leads to longevity in their chosen crafts.”

 
Benny Ashun, well-recognised as a broadcaster and consummate media professional, now takes on the role of overseeing the operations of  Africa 1 Media , a professional services firm known for empowering fresh talent in Africa's creative and sporting sector through business strategy and legal counsel in Ghana.

His comments come at a time when many Ghanaian artistes and sporting talents are bemoaning the apparent glass ceiling within their respective industries due to lack of management and real strategic guidance.

He affirms this by stating that people often fail to think of the arts as credible business ventures. “Talents in the creative space deserve the same level of strategic and professional guidance being delivered to their peers in the corporate world towards productivity and profitability,” Benny Ashun added.

Africa 1 Media  (A1M) represents artistes such as Sarkodie, Edem, Bisa Kdei, Akwaboah, amongst others. As part of its initiatives towards empowering the creative sector in Ghana are a series of upcoming thought leadership seminars to support artistes in developing themselves into successful brands.