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26.09.2015 Highlife News

Richie Rich Releases First Official Album “Nsroma”

By CHRIS KOBBY ADAMS
Richie Rich Releases First Official Album Nsroma
26.09.2015 LISTEN

It is now time for highlife music lovers in Ghana to get ready for a real highlife album because highlife musician Richie Rich is about to make history with his latest album titled “Nsoroma” under UBBS Entertainment.

In an era that many musicians and their executive producers are always scared of releasing albums because there are no proper distribution channels and general sales have gone down with musical albums, Richie Rich and his boss Chris Kobby Adams of UBBS Entertainment are ready to tell highlife music lovers that they are ready for the market. In what music afficionados will describe as well packaged album, Richie Rich is ready and has already released on iTunes a complete highlife album which will blow one`s mind.

The songs mixed, recorded and produced in Ghana by (Ultimate Big Brother Studio) UBBS Entertainment producers and mastered in the USA by Chris Graham are the type of highlife songs which ruled the airwaves some years back until highlife music went out of the system. Richie Rich is bringing that feeling back again and the few tracks which are being promoted on radio is a prove that Richie Rich is here to save highlife music from dying.

Some of the well written songs on the album include Nsroma, Odo Aduane, Ghana Mmaa, Odo Nkomo, Akonoba, Opono Hini Me, M’ansusu Da, Ohia Asem, Onyame Woho, Nsroma (hilife), Gh Mmaa, Akonoba (hilife) and Nsroma (Clublife). Popular music producer and CEO of Minor Rhythms Band Fred Kyei Mensah described the album as a wonderful one and called for music lovers to patronize it.

In an interview with Richie Rich who sees this Nsroma album as his first commercial album to be released, he told Flex newspaper that a lot of work went into the making of this album so he is upbeat that the album will do well on the music market.

All You Need To Know About Highlife Musician Richie Rich

In showbiz circles, he is well-known as Richie Rich but in private life, he is Richard Nana Adjei Amponsah and he was born on the 5th day of March 1986 to Mr. and Mrs. Kwame Adjei at Kwahu Atebie in the Eastern Region of Ghana. At the tender age of 3, his mother sent him to Accra to stay with his garandmother, Madam Abena Duruwaa where he began Kindergarten at St. Thomas Preparatory School in Abeka, Accra. At the age of 5, he was moved to Fadama Primary School also in Accra due to pecuniary necessities. He continued at Class 4 in Fadama School.

He was taken back to the village where he was born when school vacated but did not have the chance to return to Accra when school re-opened, because his Grandmother failed to pick him back. From Class 4 in Fadama School, he was promoted to Class six in the village school (Oboyan LA Primary/JSS) where he completed his Basic Education Certificate Examination (BECE).

Richie Rich stayed at home for a year before gaining admission into a Senior Secondary School (SSS) because money was still a problem to his parents who were only traders. He began and completed his Senior Secondary School education at Abetifi Presbyterian Secondary School (APSEC) in the year 2000.

He stayed at Asesieso near Abetifi for about a year and later moved to stay with his big sister in Accra, specifically Adenta in 2002 in search of greener pasture. He got a job at Accra Brewery for few months and then moved on to Interplast for 3 months.

Richie discovered his talent in music when he was first brought to Accra. He was a good listener and could lip-sync and imitate artistes such as Michael Jackson and Pozzo Hayes when he was only five years old. Anytime he visited the farm at the village, he was asked to sing any song and he always sang well.

He was encouraged to do music because his parents knew that would be the best platform for him to gain prominence and importance in society. It’s important to note other members of his family could also sing very well.

He joined his Church Choir at the age of 13 and could sing all music parts such as tenor, soprano and the likes. Later on, he became the leader of the choir. Richie’s interest in music developed more when he started listening to Charles Kwadwo Fosu (Daddy Lumba) and Ofori Amponsah. He could sing exactly the way they did.

Most importantly, Richie started writing his own songs at the age of 12 with inspiration from some highlife legends. While in Accra, he stayed a block away from Czar; a musician and a businessman but he never knew Czar until Czar’s cousin who knew of his talent in music introduced him to Czar. Not long afterwards, Czar met him and played some instrumentation from the songs he was about to do and Richie sang some choruses for him which really impressed him.

Czar quickly arranged and sent him to the recording studio to work on ‘Araba Lawson’. By then, Ofori Amponsah was also recording ‘Rakia” which featured Kofi Nti. Czar introduced Richie to Ofori at the studio where they sang the Chorus for ‘Araba Lawson’ together. Ofori was also impressed with Richie and as a result, he signed him up and started working with him.

Whilst with Ofori Amponsah, they released 3 albums; Emmanuella, Odwo, Sampson and Delilah. ‘’Emmanuella’’ won the award for Highlife song of the Year as well as the Highlife Album of the Year at the Ghana Music Awards. Richie was featured on the following songs by Ofori Amponsah; Emmanuella, Acatapoli, Medofia, Aliya, Kokompe, Adwendwen and Broken Heart. He also featured on songs such as Akonta, Brand New Car and Odo Nkoa by Kofi Nti. Akonta was nominated in the Highlife Song of the Year category of the Ghana Music Awards.Richie featured on some of Czar’s songs which include Araba Lawson, Befe m’ano, Don’t Go and Mercy Lokko which eventually won Hiplife Song of the year at the Ghana Music Awards.

Richie released his own album ‘Akwaakwa’ in 2011 and has also done several Radio and TV commercials which include the Obaapa tomatoes commercial for TV and radio, Obaapa mackerel song, Pusher song (Odwo) and Joy Daddy song using (Yentie Obiaa by Daddy Lumba). Richie performed with Czar at the Accra International Conference Centre in 2006 at the December to Remember show. He also performed with Ofori Amponsah and Friends at the National Theater. Richie performed ‘Akwaakwa’ on the stage of Ghana Most Beautiful 2012 and has equally performed with various live bands. He can virtually take any highlife or African song and sing it like his own.

Rice with Stew is his favorite food and loves to wear a cowboy hat, suit and Jeans.

He sees Daddy Lumba as his Mentor.
His dream is to tour the world with very good and quality music. And to perform his brand of highlife music with various live bands in the world. The piano is his favourite instrument and as should be expected, he has started learning how to play it.

He is always determined to ensure that his music life is always alive. He has been disappointed several times by people who promised to help him in the music industry but he has not allowed those disappointments to affect him negatively. He has been able to muster courage through failure. Richie took a break from music for about a year but by divine intervention, he met UBBS Entertainment who readily decided to finance his music career and also manage him. Richie has so far recorded three albums with UBBS Entertainment.

The first of the three albums, ‘Nsoroma’ has just been released (August 2015) and if the album is anything to go by, then it wouldn’t be wrong to say that Richie Rich is ready to take his rightful place in the music industry so far as highlife music is concerned

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