What To Know About Okyeame Kwame's 'SIKA' Video

Far from creativity, it is important to be genuine. This sentiment is shared with a view to drawing attention onto the creative aspect of 'The Rap Doctor'- Okyeame Kwame's music video, “SIKA.”

It is without doubt that some viewers may sometimes concentrate less on the core values of messages when watching a particular video. But come to think of it, video messages also play a role of shaping the way we observe and execute daily activities in our society. The reason being that videos communicate more effectively, and its content is easily imitated. Compared that to listening to only audios.

Gone are days when imagination remains a thought in the mind or on paper. Video directors and editors have had a large range of platform to exhibit their imaginative skills and make the impossible, possible on our TV screens. Such skills are now introduced into music videos and Okyeame Kwame's “SIKA”, tells it all.

Succintly, the video communicates messages necessary for shaping people's thoughts about money and society. It throws light on the nature of money and its relevance to human and the society. It as well brings out the mood of the lyrics in a mixture of gloomy and bright atmosphere.

Talk about target class of audience and the video exhibits no limit since the projection of its contents transcends the borders of Ghana. It deals with everybody, right from poor to rich individuals, and ordinary people to politicians, and also give clear visuals on the bustles in daily means of handling money.

SIKA, indeed should give anybody who watches its video a reason to understand its content is what the director of “SIKA”s video, Mr. Abraham Ohene Djan of Ohenemedia said when he spoke about the video. He is of the view “that the video was made in such a manner that even without the sound, anybody can watch and understand what is being portrayed.”

With an aim of getting viewers focus more on what is being said by the artiste, Mr. Djan incorporates simple illustrations typical of human activities and how they relate to one another when it comes to monetary matters. Soldiers pointing guns at each other over oil rig; a Politician embezzling with state's money, individuals pray to God for monetary reasons, just to mention a few of the scenes in the video supports that claim.

In his effort of making the video one of a kind, he not only includes components and effects for entertaining purpose. He says that these components, including every movement of artistes serve an influential purpose of drawing attention onto the video. There was however certain elements to which the director made further explanation. They follow:

Spinning of the Artistes: The video starts with both artistes spinning. The director states that it emphasizes “how the world and everything goes round.” As to how this relates to monetary factors, he says the acquisition of wealth and riches lies in the fact that “everybody can get money at any point in time; it does not remain in one particular place. It can move from one person to another and come back to the person from whom it started.”

Dark Background: This is to eliminate distraction, the director says, from the illustration and what the lyrics are about. The first two verses of the music deals with how money affects society, so dark background, he said, was appropriate to depict what Okyeame Kwame says concerning the dark side of money.

White Background: Our society embraces white with enchantment, since it is considered to represent success. In view of this Mr. Djan well thought out the fact that “if money has a dark side, then it certainly has a bright side as well.” To this effect did he employ white background to let viewers know that if money is well handled as stated in the last verse of the song, whoever handles it gets satisfaction.

Foreign Currencies: The director has the view that it is purposely used in order that foreigners can also relate to the video.

Money Cross: A man appears knelt down and praying before a wooden cross labeled all over with various currencies in the video. “Human beings everywhere monetize religion as some people associate God's provision of success with getting money from God. If you are a real believer you should know that it is not only about money but salvation,” the director advices and states that as the reason for which it was included in the video.

White man: He was the one playing a guitar and it might be wondered why it was not a Ghanaian. “Zap Mallet was supposed to play that role but was not available at the time of the video shot,” Mr. Djan revealed and continued, “however, the white man's inclusion was not really meant for any special purpose apart from the fact that we thought the guitar solo would suit him most.

Well, all said, the video is on point, and for purpose of advice, we must also not put money over the importance of one another, but seek for wisdom, knowledge and understanding to help one another in all spheres of activities we find ourselves.

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