To business owners, visibility online is vitally important. Some of the tools like SEO Link Monster can significantly improve the search engine rankings an in turn lead to higher online visibility and more sales.
No matter you are running a traditional business or e-commerce, letting prospective customer find you online is the key to succeeding in the business.
It's unlike old days, people are looking for information online more often than previously. The businesses that can dominate the web have higher chance to increase the profit margin.
To make your business sites ranked on top of search engine results, you can hire search engine optimization consultant which may cost you an arm and a leg. Alternatively, you can make use of automated or semi-automated tool to do the job for you. It's up to your choice and budget constraint.
In short, being able to dominate the web means more sales and longer sustainability of your business.