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17.10.2008 League Report

Hearts, MTN Seal GH¢4,050,000 Deal

Telecommunication outfit, MTN, and Accra Hearts of Oak have signed a three-year sponsorship deal worth GH¢4,050,000 at Labone in Accra.

The deal, which takes effect from the 2008 football season, provides Hearts with cash, a brand new bus for the team and two 4X4 vehicles for the head coach and the coach of Auroras, the youth side of the club.

The package also covers winning bonuses for players and the provision of MTN products, while the company is developing a special package for registered Hearts fans to enjoy reduced tariffs for calls on the network.

At the function attended by the top brass of Hearts, including directors Harry Zakkour, Steve Mawuenyegah and Fawaz Zowk, supporters of the club, music icon 'Batman' Samini and Black Stars skipper Stephen Appiah, the Chief Marketing Officer of MTN, George Andah, said Hearts of Oak's pedigree as one of Africa's biggest and most accomplished sides made the partnership with MTN more relevant, since both establishments had sought to dominate in their respective fields of endeavour.

Hearts board chairman, E.M. Commodore Mensah, thanked MTN for its support and assured the company of the club's commitment to the terms of the contract to ensure a lasting relationship between them.

He encouraged Hearts supporters to continue to patronise products of the company in order to sustain its ability to sponsor the club.

Mr Andah also announced a two-year sponsorship package for Appiah, which, among others, includes cash and MTN products, hoping that the support would demonstrate the company's commitment to football development in the country.

Story by Peter Sarbah & Esther Dede Tetteh

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