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29.01.2014 Sports News

Fast growing bank First Capital Plus to splash $10m sponsorship on Ghana Premier League

By ghanasoccernet.com
First Capital Plus will sponsor the Ghana Premier LeagueFirst Capital Plus will sponsor the Ghana Premier League
29.01.2014 LISTEN

The Ghana Premier League will witness a massive boost from next week when one of the fastest growing banks in the country First Capital Plus is announced as the headline sponsor of the top-flight league in a whopping $10m deal.

According to insiders, the Ghana FA will receive $2m per year in a five-year sponsorship deal which will come as a massive boost for clubs across the country.

The news comes as a huge relief for clubs in the top-flight who have been complaining of lack of funds since Glo, the previous sponsor, defaulted on payment several times.

The league will now be named the First Capital Plus Premier League.

An unveiling event will he held next week where the exact details will be revealed as the immediate details of the deal can only be called speculation.

First Capital Plus, a former savings and loans company, became a universal bank in August last year after its huge successes in that field.

They have cleverly dived into football sponsorship at a time that the Ghana Premier League is enjoying massive successes with its continental broadcasting deal with SuperSport.

SuperSport's broadcast deal with the Ghana Premier League will give them unrivaled massive publicity needed to boost their operation, popularity and future expansion plans.

 

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