Samsung Makes 'Dream The Blues Campaign' A Reality As Lucky Kids Go On An Unforgettable Week Of Football Experience With Chelsea FC

 Samsung's ongoing efforts to provide great football experience for local youth since 2007

 During the week, the lucky kids will meet with their Chelsea FC heroes and train at Chelsea FC's training ground

 2 winners of the Chelsea Dream the Blues campaign will be leaving Ghana to join 12 other winners selected from around the world

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today that the Dream the Blues campaign will have its finale in London from May 14 to 20, inviting 14 football-loving kids from seven countries to support and encourage their dreams.

Samsung launched the Dream the Blues campaign in January 2013, spanning seven countries across three continents - Mexico, Brazil, South Africa, Ghana, Nigeria, China, and Thailand. Out of the 1,400 candidates and participants of the local youth football camps, the most passionate 14 children have been selected to join in this Blues Camp in London, two kids each from seven countries.

The Samsung Dream the Blues campaign took place in Ghana on the 12th and 13th February this year, and has since then changed the lives of the winners whose life-long dreams of playing alongside their football mentors have become a reality.

The kids from different languages and cultural background will build friendship, share dreams and communicate via football during this week long program held at the Cobham Training Center in London, the Chelsea FC's training ground.

The key highlights are:
 Meeting and mentoring with their heroes- the Chelsea player and the Dream the Blues ambassador - Torres, Mata, Oscar and Moses

 Training with the Chelsea FC foundation coaches
 Match with Chelsea foundation youth team
 Watching a Chelsea FC' game at Fulham
The campaign is an expansion of Samsung-Chelsea FC Youth Football Camp program, which is an ongoing effort of the company since 2007, benefiting and inspiriting more than 6,000 youths from around the world of 9 to 13 years old.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

About The Samsung-Chelsea FC Youth Football Camp

Samsung who works with Chelsea FC in doing good for the local and global community – are giving the opportunity to train the next generation of football players through the Samsung-Chelsea FC Youth Football Camps.

Designed to encourage children aged 9-13 to pursue their dreams and nurture athletic talent, the children will learn “The Chelsea Way” through a series of skills drills designed to help refine their control, shooting, dribbling, and passing during the half-day camps.

Having been the sponsor of the program since 2007, Samsung has contributed to expanding its outreach globally from 2011, which originally was a grass root program initiated by Chelsea FC in the UK. Since 2007, approximately 6,000 kids from around the globe have benefited from the Samsung-Chelsea FC Youth Football Camp.