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Oboshie Advises Hairdressers And Beauticians

By Elorm Ametepe (ISD)

Mrs Oboshie Sai Cofie Addresses Beauticians Hon Oboshie Sai Cofie, Minister for Information and National Orientation (MINO), yesterday advised hairdressers and beauticians to join their professional associations to enable them access credits and loans from financial institutions under micro-finance schemes.

“It is more effective working through associations since banks and other financial institutions pay more attention to identifiable groups and associations as against individuals applying for credits and other services,” she told the beauticians

The Information Minister said this during her “Media Walkabout” at the 2007 End-of-Year Bazaar for the Ghana Hairdressers and Beauticians Association (GHABA) and National Association of Beauticians and Hairdressers (NABH) organized by SLID Industries, manufacturers of MVP hair products in Accra last Wednesday.

The bazaar, which took the form of a fun fair, was used by the company to promote and sell its products at a reduced cost. The Minister urged members of GHABA and NABH “to join and work through your association” for the development of the industry.

She underscored the importance of the hairdressing industry in national development and appealed to beauticians and hairdressers to learn business ethics, customer service and banking procedures among others, in order to do meaningful business.

Hon Sai Cofie said all private micro-enterprises form an important part of the nation’s strength, and stated that government is pleased to see the “Golden Age of Business” translated into small scale enterprises. She therefore urged them to re-invest profits made into their businesses to expand their customer and profit networks.

Government, she said, could provide the enabling environment for businesses to thrive but the “rest depends on you,” she noted.

Mrs. Sai Cofie said government appreciates the contributions of hairdressers and beauticians to the development process of the country through empowering young women and men to be self reliant.

“As the nation grows, the life-enhancing, professional and income-generating skills that you provide for your apprentices are very crucial to the sustenance of national progress.

“With a level-playing field created for everyone to acquire wealth and maximize his or her fortunes, government is commitment to doing more in the years ahead to create opportunities for expansion”, she assured.

Mrs Sai Cofie told the beauticians that the development of industrial and economic prowess is one of the aims of her ministry, and through the Five Pillars of the National Orientation Programme, “we hope to encourage the rapid and sustained growth of businesses through positive attitudinal changes and the timely dissemination of information,” she informed the beauticians.

Mr. Sandy Osei Agyeman, Chief Executive Officer of SLID Industries, expressed surprised that members of the two associations could not come out with unit cost for their services to determine what rate to charge.

He disclosed that SLID was in consultation with the respective presidents of the two associations to determine basic rate for service rendered, taking into consideration electricity and water consumed.

Mrs Nora Otoo, president of GHABA, said as the associations work towards basic charge for customers, members must also ensure quality standards of service rendered.

Mrs Christine Okine, president of NABH, pointed out that as professionals it would be difficult to maintain a uniform basic rates for the trade because they offer different services. Please click here to view photos