Emirates Introduces New Toys for Young Travellers

Emirates has released its newest range of toys, the Fly with Me Animals, for infants and toddlers.

It has also released its specially designed Fly with Me Lonely Planet activity bags for those aged between six and 12.

The new toys are now available on board ahead of the upcoming holiday season.

Emirates' Fly with Me Animals replaces the popular Fly with Me Monsters.

The toys are designed for infants and children up to eight years old and are meant to be both entertaining and educational.

Each character represents a specific region and will help children learn more about its habitat.

The first four animals to make their debut on board are: Lewis, the Lion from Africa, Peek U, the Panda from China, Enrico, the Monkey from Latin America, and Leila, the Camel from the Middle East. Four new Fly with Me Animals will be introduced every six months.

The animals will be featured across three product lines: the Travel Buddy, which comes with a plastic toggle allowing the toy to be hung in the car on a pram or in the cot; the Carry Buddy, a dual purpose toy and blanket, as well as the Magnetic Sketcher for young ones to express themselves creatively.

The Fly With Me magazine on board has also been revamped to feature the animals.

The activity-filled publication is produced exclusively for Emirates' young flyers.

'Over 4 million children travel with us each year, which makes young travellers among our most important customers.

'We know how challenging it can be for parents to keep their children occupied and happy on flights,' said Adel Al Redha, Emirates' Executive Vice President and Chief Operations Officer.

'We've ensured that every aspect of the travel experience is catered for from toys and kids' entertainment to special meals on board and even family check-in areas. We are committed to ensuring a smooth travel experience for families.'

In addition to the Fly with Me Animals, Emirates has partnered Lonely Planet to create activity bags containing travel content tailored for children.

The Fly with Me Lonely Planet products come in four variations - two specially designed Kid's Retro-Style Rucksacks and two Kid's Cool Bags. These products will be refreshed every 12 months.

Each bag features different content to encourage a sense of adventure in young travellers. These include fold-out world maps, travel journals, plastic drink bottles, cards with world facts and various educational books exclusive to Emirates.

Families can look forward to more enhancements by the end of the year.

This includes a new range of kids' greeting cards to celebrate special occasions on board and refreshed photo cards for cabin crew to capture special moments with an instant Polaroid camera.

By Jamila Akweley Okertchiri