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25.11.2015 Health

Nestlé Campaigns Against High Salt Consumption

25.11.2015 LISTEN
By Daily Guide

Nestlé Central and West Africa say it has helped millions of consumers to reduce their salt intake within the sub-region through its digital campaign dubbed: 'Healthy Living Africa'.

This was contained in a press release issued by the Public Affairs Department of Nestlé Ghana Limited.

Nestlé in Central and West Africa has reached millions of Africans in the region through a digital campaign on cutting salt in their diets, the release indicated.

According to the statement, 'The 'Healthy Living Africa' campaign, which is still live on the company's corporate website was also released on its social media channels such as Facebook, Twitter, YouTube and Google+ to urge people to eat less salt.'

It said, 'The campaign reached more than 11 million people via the Nestlé and Central West Africa (CWAR) Facebook account and on the Nestlé CWAR Twitter feed through the use of messages, visuals and hashtags such as #DidYouKnow and #HealthyLivingAfrica.'

'Posts were also promoted in both English and French to help extend its reach, achieving thousands of likes, shares and comments,' it underscored.

The statement indicated that each week during the campaign, 'a different theme focused on practical tips on how to reduce salt by making simple and healthy lifestyle choices.'

'For example, Africans across the region were inspired to cook with less salt, discover lower salt recipes, make smarter shopping choices and taste food before seasoning.'

On consumers' reactions to the campaign, it said on the Nestlé CWAR Facebook account, consumer comments have shown that the campaign has made an impact on their eating habits.

Nestlé CWAR's latest 'Healthy Living Africa' campaign supports the company's nutrition, health and wellness strategy to encourage people and their families to make healthier and balanced lifestyle choices.

Similar digital campaigns on other healthy tips and good eating habits led by Nestlé CWAR will be rolled out next year, the statement announced.

It reiterated that Nestlé is committed to boosting healthy diets and lifestyles to help people achieve and maintain a healthy body weight into adulthood by promoting the importance of a balanced diet and regular physical activity.

'The company is also committed to reduce salt in its products and pledged to accelerate salt reduction across its food products to help people achieve the sodium intake target of no more than 5g of salt per person, per day, by 2025 as recommended by the World Health Organisation and other international and national authorities.'

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By Melvin Tarlue

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