Ethiopian Airline Awards Ghanaian Graphic Designer

Africa's leading airline, Ethiopian Airline has awarded a young Ghanaian graphic designer for designing the best logo for the airline's 70^th anniversary celebration.

Chief Executive Officer (CEO) of Dream Brander Advertising Limited, a Kumasi-based branding firm, Nii Okai Koi Adjaidoo, was presented with the award at the Noble House Chinese Restaurant on Thursday in Accra.

He received two economy class tickets from the airline to travel to any destination of his choice across the world.

An online logo design competition was launched this year by the Promotional Department of Ethiopian Airline for a suitable logo to celebrate the airline's 70^th anniversary scheduled for April 2016.

Graphic designers across the world accordingly took part in the competition and presented various logos.

The logo designed by the young Ghanaian was selected as the best for the anniversary.

His logo touches on consistency, competence, experience and integrity of the Ethiopian Airline in the aviation industry in Africa.

He said, 'I think that it is very difficult for you to sustain a company and so if they have been able to do so for 70 years, then it means that they are consistent, they are competent and they are experienced in what they are doing so that is what I portray in the logo even in its coloring,' the awardee told BUSINESS GUIDE.

'One thing also is how they will want to connect the world with Africa, so everything there is captured in the identity I created for them.'

Area Manager of Ethiopian Airline, Ghana Genet W. Michael disclosed that the airline was planning to organize an impressive celebration worldwide next year.

Ethiopian Ambassador to Ghana, Gifti Abasiya Ababulgu, in a brief remark, congratulated the awardee and urged him to come out with excellent designs.

BY Melvin Tarlue